Advertisement

Dog

Campaign
Agency Network: 
Published/Aired: 
November 2011
Perdigão:  Dog

Description

Print advertisement created by Y&R, Brazil for Perdigão, within the category: Food.

Caption

Granny is back

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Alexandre Vilela, Felipe Gall
Copywriter: Fábio Tedeschi
Art Director: Leandro Camara
Photographer: Gustavo Zylbersztajn
Log in to post comments
andylefty's picture

The executions aren't that strong.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
torches's picture

It seems more like Granny is gone...

torches
Activity Score 86
Gualcor's picture

Oh... granny is the one taking the picture.

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Shawali's picture

You guys didn't really get it.

It says that these lasagnas are so good that it's almost like if Granny was back from the dead and made it herself.

A bit tiny bit far fetched but I love it.

Shawali
Activity Score 8440
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

CuriousPencil's picture

Thanks for the explanation. I don't think you really got the fact that everyone really did get it, just didn't 'get' why it was actually made into a campaign.

CuriousPencil
Activity Score 4225
Copywriter
adgoodie's picture

I know it's cliche but it would've made more sense to show a hint of a grandma's ghost or something that implies she's back. These executions slay she's gone still.

adgoodie
Activity Score 198
Copywriter
Oblabla's picture

ya but adgoodie the thing is...she is not back.
And a hint wouldn't make the line meaningful as viewers wouldn't make connection with the food.
There is too much to say about this ad actually... I don't know if it's a good one not
Animals won't eat the food however their sixth sense (in this case) make them noticing the presence of Granny, where she is not supposed to be!
So a human person would be clearer nevertheless, when they used the little girl it took me a while to get it as the other ads with animals make it more clearer...aaaaah i'm confused!!!

Oblabla
Activity Score 298
copywriting trainee at Reputation/Publicis/Leo Burnett Copenhagen |

Oblabla.wordpress.com

jponino's picture

this line/concept could have been so funny if it was made for another brand named granny ! (i don't if this product exist in every country though)

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
gioborde's picture

I like ´em

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

Roger Keynes's picture

Nanna-normal Activity II ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Hadrons's picture

Quite sinister, yet effective. (Although I don't know if I would purchase this myself... )

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

mr.x's picture

what the hell.. who gave this campaign the 'go'

mr.x
Activity Score 998
Forsbergs Skola
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now