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Child

Campaign
Agency Network: 
Published/Aired: 
November 2011
Perdigão:  Child

Description

Print advertisement created by Y&R, Brazil for Perdigão, within the category: Food.

Caption

Granny is back

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Alexandre Vilela, Felipe Gall
Copywriter: Fábio Tedeschi
Art Director: Leandro Camara
Photographer: Gustavo Zylbersztajn
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Highest Rated

dbor's picture

new horror - "Granny is back"

dbor
Activity Score 1455
andylefty's picture

Creepy and I think that's the intention.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Cebo's picture

Nope. Chuck Testa.

Cebo
Activity Score 2
atb2005's picture

Gosh, I've been giving a lot of one star ratings lately...I can show this ad to 15 consumers and I guarantee you that none of them would get it.

atb2005
Activity Score 13557
Oblabla's picture

true :)

Oblabla
Activity Score 298
copywriting trainee at Reputation/Publicis/Leo Burnett Copenhagen |

Oblabla.wordpress.com

Akshaya Singh's picture

Now THAT is different from the usual lovey-dovey Gramma's taste crapoy ads... Beautiful... I mean Distrbingly, need-to-go-to-a-shrink-coz-i-loved-it beautiful !

Akshaya Singh
Activity Score 162
Copywriter |

Amateur for life!

stickynotes's picture

these are great. i agree that it might be hard to get for some consumers. but it's a very brave and different campaign
that will get people talking. i really do like it.

stickynotes
Activity Score 1094
dbor's picture

new horror - "Granny is back"

dbor
Activity Score 1455
Billoughsby's picture

I can't figure whether this series is obtuse or oblique.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Roger Keynes's picture

Nanna-normal activity! ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Hadrons's picture

I like this sinister humor.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

This is not ad's picture

I really like the idea but it seems inappropriate for the product.

This is not ad
Activity Score 10
CuriousPencil's picture

Makes a change from using dead celebrities to shift boxes, I suppose. Still teeth-on-blackboard-jarringly awful though.

CuriousPencil
Activity Score 4225
Copywriter
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