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Visor

Campaign
Agency Network: 
Published/Aired: 
March 2007
Pepsodent:  Visor

Description

Print advertisement created by Lowe, Chile for Pepsodent, within the category: Health.

Caption

Blindingly white

Advertising Agency: Loweporta, Chile
Executive Creative Director: Kiko Carcavilla
Creative Director: Rafael Saits, Mario Coloma
Art Director: Cristian Kemp, Andres Orellana
Copywriter: Gonzalo Baeza
Photography Producer: Henrry Ivezich
Illustrator: Marabolo
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Saltinass's picture

wow

Saltinass
Activity Score 48
Copywriter
nemesis's picture

this is just plain dumb... it's a first idea.

nemesis
Activity Score 767
Creative Director
mikelite's picture

yeah, talk about digging around in the bottom of the concept barrel.

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

Rog's picture

Well?

You guys obviously have something better in mind...
Let's hear it.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

chintan ruparel's picture

this is cute n nice, i quite like the art n d whole camp.

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

philippertl's picture

haha

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

PaulyG_fill in the blank's picture

I'm not sure why people are being so hard on these. I admit that they are weird, but they are not so weird that the audience misses the main message (like a lot of ads out there these days). It's actually quite clear. I like 'em. Has kind of an 'earthworm jim' feel and look. A new spin for an otherwise overdone product.

Sure, they won't win any awards, but there are some really bad ads out there, and these aren't among them.

PaulyG_fill in ...
Activity Score 1148
Copywriter
gulo's picture
gulo
Activity Score 461
Lobna's picture

maybe if it were flipped downwards?

Lobna
Activity Score 52
Student
Anurag Sahu's picture

Looks Weird...im sorry guys thats how it looks to me ! the one with the shades even makes some sense..

Anurag Sahu
Activity Score 102
CopY Writer
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