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Shades

Campaign
Agency Network: 
Published/Aired: 
March 2007
Pepsodent:  Shades

Description

Print advertisement created by Lowe, Chile for Pepsodent, within the category: Health.

Caption

Blindingly white

Advertising Agency: Loweporta, Chile
Executive Creative Director: Kiko Carcavilla
Creative Director: Rafael Saits, Mario Coloma
Art Director: Cristian Kemp, Andres Orellana
Copywriter: Gonzalo Baeza
Photography Producer: Henrry Ivezich
Illustrator: Marabolo
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leftfield's picture

My God the women are gonna love these ads.

leftfield
Activity Score 165
Production Manager
Saltinass's picture

Cool, good job guys!

Saltinass
Activity Score 48
Copywriter
justpassingby's picture

Ivan, not sure what youre smoking but it must be strong for you to approve these for your website.

it looks like an aliens penis with sunglasses.

justpassingby
Activity Score 1368
Other
roman-schwienbacher.com's picture

i do not like it. strange idea

roman-schwienba...
Activity Score 1021
Photographer
klaussnow's picture

weirdly flat...for a tongue.

klaussnow
Activity Score 1645
Art Director |

... its already been done...

copywriter.txt's picture

Ivan, somebody hacked your site. Everytime i try to do a search, the page automatically goes to admad.blogspot.com.

copywriter.txt
Activity Score 828
Copywriter
mikelite's picture

Ivan, somebody hacked your site. Everytime I come, they replace the good ads with these pointless ones. YOU MUST INVESTIGATE!

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

copywriter.txt's picture

LOL

copywriter.txt
Activity Score 828
Copywriter
ivan's picture

Hmm.. I though this is great!

I can't reproduce the error of redirect. What search terms did you use?

ivan
Activity Score 12
Creative Director at Ads of the World
copywriter.txt's picture

Now it's fixed. I say, the search problem. Quality? Ask mikelite.

copywriter.txt
Activity Score 828
Copywriter
gulo's picture

ha ha nice touche
but come now these arent "pointless" a lil blunt maybe

akash.hans@gmail.com
vrakodar@yahoo.com

gulo
Activity Score 461
hramos's picture

very nice! congratulationsssssssss!

hramos
Activity Score 10
Copywriter
lchiesi's picture

Cmon guys, it must be difficult to upload about 15 ads a day and not have some that won't win gold all the time. Don't be harsh on ivan.

BTW, I think it's an interesting aproach for a whitening toothpaste.

PD: Never seen an alien's penis before... looks kindda tounguish, jeje

lchiesi
Activity Score 128
Copywriter
Doberman's picture

Cool

Doberman
Activity Score 48
Copywriter |

Doberman.

copycomoelcopi's picture

sorry kempe, but this is very lame…

copycomoelcopi
Activity Score 820
Copywriter
Rog's picture

F'nar F'nar!

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

rayokiss's picture

Un enfoque nuevo a este producto que nadie antes había realizado... tal vez porque se ve mal, mal, mal.
A new approach for this product that no one made before maybe because its so bad

rayokiss
Activity Score 18
Creative Director |

More bla, bla,bla coming soon

jennywhx's picture

i laughed, this is very new and funny. i love these ads. but the text written above seem kerning too big ya for me. Seriously now i am imagine how my tongue feel inside my mouth. :P.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

me thinks's picture

Some time back, I saw the ad with a group photo of folks having sparkling flash covering their face resembling ultra-shining teethes.

That was smart. But this? It’s poor.

Sorry.

me thinks
Activity Score 722
Copywriter
B128's picture

Sorry, not for me either...

B128
Activity Score 392
Art Director
sutho's picture

Come on it's all 'toungue in cheek'.

At least they're not stuck in the dark back ground and glowing white ideas that every other whitening brand is stuck in.

Great job guys stands out like dog's balls.

sutho
Activity Score 92
Creative Director
Akpede's picture

Dog balls?!

Akpede
Activity Score 46
Copywriter
Chris's picture

too many excecutions for this, we get the picture.

Chris
Activity Score 1935
Art Director
Stigset's picture

I love this, i think they are excellent. I had also some problems with the search bar, I got redirected to the admad site as well.

Stigset
Activity Score 1454
Art Director
everartz's picture

i dont love this!...

everartz
Activity Score 7613
Art Director |

| everartz |

lorsdana's picture

i think it works, simple and diferent for a toothpaste

lorsdana
Activity Score 81
Graphic Designer
leftfield's picture

I hope it ran.

leftfield
Activity Score 165
Production Manager
franksandres's picture

Dude. it was the KISS guy?

franksandres
Activity Score 172
Creative Director at Ogilvy & Mather
raju_dus1's picture

ha ha.. nice

raju_dus1
Activity Score 11
Art Director
Byte's picture

Freak. Sucks!

Byte
Activity Score 327
Art Director |

Byte!

Guest's picture

fuckkk offfff.....

Guest
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