Agency Network: 
March 2011


Print advertisement created by Lowe, Indonesia for Pepsodent, within the category: Health.


Don't let food stay too long.
Pepsodent Torsion

Advertising Agency: Lowe, Jakarta, Indonesia
Executive Creative Director: Din Sumedi
Art Director: Adam Pamungkas
Copywriter: Bondan Esp
Photographer: Clarissa Peddy Photography
Retoucher: Rudy
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dadada's picture

very nice retouching, but visuals doesn't fit the claim, food inside a clean tooth is little bit strange for me.

Activity Score 1720
Art Director |

Everybody is creative, be yourself.

dfr's picture

Teeth do not grow like sedimentary rocks...

Activity Score 2
monsieurange's picture

Yeah, and there are not color bunnies running through new york. So what? This is not science, is advertising.

Activity Score 520
Creative Director
That One Guy's picture

I think that these would work for a dentist office, not a toothbrush. You see, cavities allow food into teeth and if you don't see a dentist to fix that cavity food sits and festers. The tooth looks fine from the outside but it's what's on the inside that counts.

That One Guy
Activity Score 266
University of Houston
everartz's picture

i think it works both ways, at the dentist's clinic and for the brush.. its showing strongly what happens in the tooth... i think i gotta check my teeth soon.. good work

Activity Score 7613
Art Director |

| everartz |

luispiter's picture

Good Art direction..

Activity Score 2756
atb2005's picture

@that one guy

You are right! If food gets inside your tooth (and stays there for long), you will need to see a dentist. Brushing won't do anything. So this doesn't work, and the visuals are really skeevy. Great execution tough!

Activity Score 13557
ace85le's picture

This is really really good. Like it comes straight out from a dentistry class.

Activity Score 3935
Marketing Manager |


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