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Lamb

Campaign
Agency Network: 
Published/Aired: 
March 2011

Description

Print advertisement created by Lowe, Indonesia for Pepsodent, within the category: Health.

Caption

Don't let food stay too long.
Pepsodent Torsion

Advertising Agency: Lowe, Jakarta, Indonesia
Executive Creative Director: Din Sumedi
Art Director: Adam Pamungkas
Copywriter: Bondan Esp
Photographer: Clarissa Peddy Photography
Retoucher: Rudy
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dadada's picture

very nice retouching, but visuals doesn't fit the claim, food inside a clean tooth is little bit strange for me.

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

dfr's picture

Teeth do not grow like sedimentary rocks...

dfr
Activity Score 2
monsieurange's picture

Yeah, and there are not color bunnies running through new york. So what? This is not science, is advertising.

monsieurange
Activity Score 520
Creative Director
That One Guy's picture

I think that these would work for a dentist office, not a toothbrush. You see, cavities allow food into teeth and if you don't see a dentist to fix that cavity food sits and festers. The tooth looks fine from the outside but it's what's on the inside that counts.

That One Guy
Activity Score 266
University of Houston
everartz's picture

i think it works both ways, at the dentist's clinic and for the brush.. its showing strongly what happens in the tooth... i think i gotta check my teeth soon.. good work

everartz
Activity Score 7613
Art Director |

| everartz |

luispiter's picture

Good Art direction..

luispiter
Activity Score 2756
comunication
atb2005's picture

@that one guy

You are right! If food gets inside your tooth (and stays there for long), you will need to see a dentist. Brushing won't do anything. So this doesn't work, and the visuals are really skeevy. Great execution tough!

atb2005
Activity Score 13557
ace85le's picture

This is really really good. Like it comes straight out from a dentistry class.

ace85le
Activity Score 3935
Marketing Manager |

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