Description
Print advertisement created by Lowe, Indonesia for Pepsodent, within the category: Health.
Don't let food stay too long.
Pepsodent Torsion
Executive Creative Director: Din Sumedi
Art Director: Adam Pamungkas
Copywriter: Bondan Esp
Photographer: Clarissa Peddy Photography
Retoucher: Rudy
very nice retouching, but visuals doesn't fit the claim, food inside a clean tooth is little bit strange for me.
Everybody is creative, be yourself.
Yeah, and there are not color bunnies running through new york. So what? This is not science, is advertising.
I think that these would work for a dentist office, not a toothbrush. You see, cavities allow food into teeth and if you don't see a dentist to fix that cavity food sits and festers. The tooth looks fine from the outside but it's what's on the inside that counts.
i think it works both ways, at the dentist's clinic and for the brush.. its showing strongly what happens in the tooth... i think i gotta check my teeth soon.. good work
| everartz |
@that one guy
You are right! If food gets inside your tooth (and stays there for long), you will need to see a dentist. Brushing won't do anything. So this doesn't work, and the visuals are really skeevy. Great execution tough!
This is really really good. Like it comes straight out from a dentistry class.
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