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Chicken

Campaign
Agency Network: 
Published/Aired: 
March 2011

Description

Print advertisement created by Lowe, Indonesia for Pepsodent, within the category: Health.

Caption

Don't let food stay too long.
Pepsodent Torsion

Advertising Agency: Lowe, Jakarta, Indonesia
Executive Creative Director: Din Sumedi
Art Director: Adam Pamungkas
Copywriter: Bondan Esp
Photographer: Clarissa Peddy Photography
Retoucher: Rudy
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dadada's picture

food inside tooth?? even if its funny visual but something is wrong in it, i think!

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

ace85le's picture

its not wrong. it's not just food. it's cavity.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

celini's picture

Impresionante gráfica. Muy buena dirección de arte y excelente producción. El copy, perfecto. Directo y conciso.

celini
Activity Score 90
luispiter's picture

I love it...

luispiter
Activity Score 2756
comunication
adbot's picture

dadada, food that stays too long outside the tooth causes cavities inside the tooth. This is a good concept—just gross enough to solicit a reaction without being specifically, medically gross.

adbot
Activity Score 42
TatiiiAlmeida's picture

I like this one. Thank you for the new message for toothbrush. Great metaphor using archeology. "Old food becomes caries".

TatiiiAlmeida
Activity Score 166
Copywriter at Marketing in Automotive Aftermarket at Tuba Cabos (automotive cables) |

Automotive Aftermarket Coordinator | Tuba Cabos | www.tubacabos.com.br

Ron Burgundy's picture

impressive retouch Rudy!

Ron Burgundy
Activity Score 1630
Art Director at Southern California
himanshu prabhakar's picture

Awesome !!
Indonesia

himanshu prabhakar
Activity Score 471
Art Director at Discovery communications india pacific |

Himanshu Prabhakar

arun mahato.'s picture

this visual is very strong

arun mahato.
Activity Score 6
Graphic Designer at V.I.C AGARPARA
CuriousPencil's picture

Perfect shade of Disgusting. Seems more of a dentist's campaign though - who's going to remember the brand?

CuriousPencil
Activity Score 4225
Copywriter
jorguess's picture

works to me!

jorguess
Activity Score 46
Copywriter at Advertising
abake's picture

I don't know, it just seems too much and too little. Too much drama and too little substance. Sure, if you don't brush your teeth you get caries, but how is that a new argument for a tooth-brush? I mean, any tooth-brush cleans the teeth, what's the point? Where is the novelty in the product? I suppose there must be some type of innovation, but there's absolutely no mention of it anywhere. Doesn't work for me, after the initial interest there's absolutely no reason or reward to make me want to buy the product.

abake
Activity Score 1262
RMG Connect Colombia
teddykoo's picture

very funny...

teddykoo
Activity Score 30
Copywriter
sandipkayal's picture

what a art direction...great...

sandipkayal
Activity Score 270
Art Director at LOWE LINTAS |

a CREATIVE drop

Nerazzurro's picture

the brand is too little..nice concept but for the wrong brand, unless it is very famous in indonesia dunno

Nerazzurro
Activity Score 35
NONE™'s picture

Good Job!!!!!!!

NONE™
Activity Score 209
Other |

NONE™

Anonymous Author's picture

Looks good. Tastes even better.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

ace85le's picture

This is really really good. Like it comes straight out from a dentistry class.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Galo's picture

The execution is not working for me, but I understood what they tried to do.

Galo
Activity Score 446
Copywriter
niniasufle's picture

great art :D

niniasufle
Activity Score 407
Producer/Director at La Red TV
IGLÚ's picture

Me encanta la idea. Genial.

IGLÚ
Activity Score 8
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