Description
Print advertisement created by Lowe, Indonesia for Pepsodent, within the category: Health.
Don't let food stay too long.
Pepsodent Torsion
Executive Creative Director: Din Sumedi
Art Director: Adam Pamungkas
Copywriter: Bondan Esp
Photographer: Clarissa Peddy Photography
Retoucher: Rudy
food inside tooth?? even if its funny visual but something is wrong in it, i think!
Everybody is creative, be yourself.
its not wrong. it's not just food. it's cavity.
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Impresionante gráfica. Muy buena dirección de arte y excelente producción. El copy, perfecto. Directo y conciso.
dadada, food that stays too long outside the tooth causes cavities inside the tooth. This is a good concept—just gross enough to solicit a reaction without being specifically, medically gross.
I like this one. Thank you for the new message for toothbrush. Great metaphor using archeology. "Old food becomes caries".
Automotive Aftermarket Coordinator | Tuba Cabos | www.tubacabos.com.br
Awesome !!
Indonesia
Himanshu Prabhakar
Perfect shade of Disgusting. Seems more of a dentist's campaign though - who's going to remember the brand?
I don't know, it just seems too much and too little. Too much drama and too little substance. Sure, if you don't brush your teeth you get caries, but how is that a new argument for a tooth-brush? I mean, any tooth-brush cleans the teeth, what's the point? Where is the novelty in the product? I suppose there must be some type of innovation, but there's absolutely no mention of it anywhere. Doesn't work for me, after the initial interest there's absolutely no reason or reward to make me want to buy the product.
what a art direction...great...
a CREATIVE drop
the brand is too little..nice concept but for the wrong brand, unless it is very famous in indonesia dunno
Looks good. Tastes even better.
Write a wise saying and your name will live forever – Anonymous.
This is really really good. Like it comes straight out from a dentistry class.
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Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages
The execution is not working for me, but I understood what they tried to do.
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