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Refresh Project, What do you care about?

Campaign
Agency Network: 
Published/Aired: 
February 2010
Pepsi:  Refresh Project, What do you care about?

Description

Print advertisement created by TBWA, United States for Pepsi, within the category: Non-Alcoholic Drinks.

Caption

What do you care about?

Advertising Agency: TBWA\Chiat\Day, Los Angeles, USA
Global Director of Media Arts: Lee Clow
Chief Creative Officer: Rob Schwartz
Group Creative Director: Brett Craig
Interactive Creative Director: Michael Tabtabai
Associate Creative Director: Xanthe Hohalek
Art Director: Dustin Artz
Copywriter: Chris Jones
Managing Director: Erica Hoholick
Account Director: David Dreyer
Management Supervisor: Kristen Latto
Executive Producer / Agency Producer: Anh-Thu Le
Assistant Producer: Doris Chen
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shahidali's picture

like the idea and the execution is kinda ok.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Mandark's picture

you know what i hate? this.. maner of sticking the brand on issues that really don't concern the brand. the girls is concerned about keeping everything green...well what a trooper. for once i want to see an ad where someone says i care about my idea making a ton of money so i could buy me a diesel hungry escalade and live in a las vegas mansion. i mean what is next? pepsi promoting people that what world hunger resolved? the indian-pakistani war? the aids problem in africa..come on...step it up!! it is way too much for a drink. it is infatuant, and self-loving, and arrogant and I hate it!!!! i'm dissapointed in pepsi. i hate the new logo, the old one was better. i hate this line. refresh everything. coke got it a lot better.

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

WillyLatasa's picture

Agree with you man! This sucks!

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

morse's picture

Pepsi lost their mojo. I agree with Mandark.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Brain-Art's picture

Nice art direction. Creativity 0. But actually i think this is gonna work some how and i really don't know why

Brain-Art
Activity Score 1101
Graphic Designer
sloppy4's picture

it's just the love of a logo they had nothing to do with.

sloppy4
Activity Score 1492
Son's picture

They are so love with the new logo. They don't think about anyone else, maybe even the consumers. I wish Pepsi will have a big problem soon and change that kind of attitude. It's never good to love yourself so much.

Son
Activity Score 74
Other at Copywriter
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