Refresh Project, What do you care about?

Agency Network: 
February 2010
Pepsi:  Refresh Project, What do you care about?


Print advertisement created by TBWA, United States for Pepsi, within the category: Non-Alcoholic Drinks.


What do you care about?

Advertising Agency: TBWA\Chiat\Day, Los Angeles, USA
Global Director of Media Arts: Lee Clow
Chief Creative Officer: Rob Schwartz
Group Creative Director: Brett Craig
Interactive Creative Director: Michael Tabtabai
Associate Creative Director: Xanthe Hohalek
Art Director: Dustin Artz
Copywriter: Chris Jones
Managing Director: Erica Hoholick
Account Director: David Dreyer
Management Supervisor: Kristen Latto
Executive Producer / Agency Producer: Anh-Thu Le
Assistant Producer: Doris Chen
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shahidali's picture

like the idea and the execution is kinda ok.

Activity Score 4067
Dhaka, Bangladesh |


Mandark's picture

you know what i hate? this.. maner of sticking the brand on issues that really don't concern the brand. the girls is concerned about keeping everything green...well what a trooper. for once i want to see an ad where someone says i care about my idea making a ton of money so i could buy me a diesel hungry escalade and live in a las vegas mansion. i mean what is next? pepsi promoting people that what world hunger resolved? the indian-pakistani war? the aids problem in africa..come on...step it up!! it is way too much for a drink. it is infatuant, and self-loving, and arrogant and I hate it!!!! i'm dissapointed in pepsi. i hate the new logo, the old one was better. i hate this line. refresh everything. coke got it a lot better.

Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

WillyLatasa's picture

Agree with you man! This sucks!

Activity Score 616
Art Director at |

"Bright ideas bring better results"

morse's picture

Pepsi lost their mojo. I agree with Mandark.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Brain-Art's picture

Nice art direction. Creativity 0. But actually i think this is gonna work some how and i really don't know why

Activity Score 1101
Graphic Designer
sloppy4's picture

it's just the love of a logo they had nothing to do with.

Activity Score 1492
Son's picture

They are so love with the new logo. They don't think about anyone else, maybe even the consumers. I wish Pepsi will have a big problem soon and change that kind of attitude. It's never good to love yourself so much.

Activity Score 74
Other at Copywriter
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