Party, 3

Agency Network: 
May 2007
Pepsi:  Party, 3


Print advertisement created by BBDO, Brazil for Pepsi, within the category: Non-Alcoholic Drinks.


Don't sleep at the party

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Creative Director: Marcello Serpa, Luiz Sanches, Roberto Pereira
Art Director: Gustavo Victorino
Copywriter: José Luiz Martins
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joelapompe's picture

Don't ask me why but they did it again... the very same campaign was done in Brazil too, 3 years ago in 2004 for MTV !!! With exactly the same jokes!!! Made by Age Comunicacao, you can see it on Cannes Archive Online and soon on my website :

Activity Score 4039
Marcel Crawford's picture

Oh...It seems to be another punch on Almap's stomach...

Marcel Crawford
Activity Score 6
Saltsea's picture


Activity Score 319
Creative Director
Saltinass's picture

Done before, I´ve seen the concept 100 times, whats going on with almap, regular art, bad concept.

Activity Score 48
theredm's picture

You know what the one thing in this world that I love is? Collages. God, I love collages. If I could put a collage on every wall of my apt, I'd be in heaven. Bartender! Collages all around!

Have an original thought for god's sake.

Activity Score 252
Graphic Designer
Rog's picture

Too easy. Soft. Fluff. And this doesn't actually feel right for the brand to me.

Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

klaussnow's picture

had to enlarge the pics to see the hilarity, oh college.

Activity Score 1645
Art Director |

... its already been done...

NITROXROX's picture

I don't know whats scarier, this campaign or the fact that it was awarded at Clio's.

Activity Score 130
Creative Director
hang-the-dj's picture

Okay, I know it's been done a hundred times but I think even the basic idea is flawed.

These people didn't just fall asleep, they passed out drunk. And no amount of cola would have kept them awake.

Unoriginal and Crap.

Activity Score 1262
Juan Pablo De Gamboa's picture

To poor to be Pepsi, but I really laugh with the guy in the sofa... I'm gonna do it sometime!

Juan Pablo De Gamboa
Activity Score 165
Creative Director |

Boony wants a beer's picture

This campaign is why I'm not a fan of the Clio's. They gave it bronze! Bloody hell.

Boony wants a beer
Activity Score 380
Art Director
Bianconiglio's picture

Ops... I never saw this campaign before.
I like it, especially the guy in the sofa.

This could be a very good concept for a community on-line.

(Bianconiglio is looking for some freelance work)

Activity Score 406
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