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Climbing

Campaign
Agency Network: 
Published/Aired: 
November 2007

Description

Print advertisement created by BBDO, Germany for Pepsi, within the category: Non-Alcoholic Drinks.

Advertising Agency: BBDO, Düsseldorf, Germany
Executive Creative Directors: Veiko Hille, Sebastian Hardieck, Toygar Bazarkaya
Art Director: Michael Plückhahn
Copywriter: Christopher Neumann
Production: Stefan Kranefeld Imaging
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elgrecones's picture

great art direction... best of all three...

elgrecones
Activity Score 323
Creative Director at Designer/Creative Director/CEO Marketing
adrianapr's picture

that's very very cool.
Go Germany!!

adrianapr
Activity Score 1254
arstewar's picture

the best one, colors are most believable, really cool nice work

arstewar
Activity Score 232
Art Director
Fabian Kirner's picture

Hey Plücki! Ich gratuliere ganz herzlich! Grüße, der Fabse

Fabian Kirner
Activity Score 270
Creative Director
miles's picture

best of all three...

miles
Activity Score 306
Graphic Designer
Nolan's picture

wonderful!

Nolan
Activity Score 189
Planner
michelangelo_of_ad's picture

amazing...

michelangelo_of_ad
Activity Score 408

"The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, nineteenth-century mathematics, current manufacturing techniques, flower arranging, and hog futures..."- Carl Ally, ad exec

kurtberengeiger's picture

I'd definitely notice these at an awards show, but I think I'd flip by them in a magazine.
But then, wtf do I know.

kurtberengeiger
Activity Score 7323
Copywriter
Rog's picture

Looks very samey. Besides...
Coke already did this.
Playing straight off the logo graphic.
Twas on AotW just a few months back.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Jeff Ng's picture

I love it, the art direction is good and the message is very clear.
very nice work.

Jeff Ng
Activity Score 137
AAD-Agency
simpson_tech's picture

the idea is over done.

simpson_tech
Activity Score 98
Art Director
drunk dave's picture

Boring is as boring does. Why is everybody heaping praise. Nothing even slightly conceptual here.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
enigma's picture

liked it

enigma
Activity Score 77
CS
deepa's picture

excellent art direction. but the ad falls on the lighter side when it comes to concept developement. but hands down an excellent effort to make the ad very attractive

deepa
Activity Score 10
bangalore
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