Advertisement

Superman

Agency Network: 
Published/Aired: 
March 2008
Pentax:  Superman
Pentax Print Ad -  Superman

Description

Print advertisement created by TBWA, South Africa for Pentax, within the category: Electronics, Technology.

Caption

8 frames per second.

Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Executive Creative Director: Damon Stapleton
Creative Director: Adam Weber
Art Director: David Joubert
Copywriter: Lauren Shewitz
Log in or register to post comments
john doe's picture

hilarious. i love it!

john doe
Activity Score 1571
Art Director
Vicomte's picture

Fucking good and funny!!!

Vicomte
Activity Score 287
Copywriter at Copywriter
imtri's picture

don't get me wrong but the bkground is in vietnam guys!

yeh, i like the idea much!

imtri
Activity Score 15
Creative Director |

www.muncreative.com

everartz's picture

HAHA! cool...i like it!
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

ogilvyandmenon's picture

lol.. nice

ogilvyandmenon
Activity Score 178
O&M India
johnson's picture

ha ha ha..

johnson
Activity Score 45
8718's picture

Done. By Naga DDB Malaysia.

8718
Activity Score 132
Other
john doe's picture

prove it or leave it

john doe
Activity Score 1571
Art Director
wildbore's picture

simple n effective!

wildbore
Activity Score 749
Creative Director at - - -
vipin's picture

very nice, just very nice

vipin
Activity Score 148
Other at Advertising |

Vipin

LeeHarvey's picture

I love it, but shouldn't the motorcyclist and the black car move just a tiny bit?

LeeHarvey
Activity Score 3045
Creative Director
funky_frogii's picture

cooooooool one ..good

funky_frogii
Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Ravages's picture

Except for a slight paunch on Clark Kent, this is a terribly good ad. Man!

Ravages
Activity Score 842
Frederico Roberto's picture

Above all....good insight

Frederico Roberto
Activity Score 214
Creative Director
LimitedTimeOffer's picture

Whilst I agree the creative execution is super, what is this "insight" you speak of? The ad explains the fast capture ability of the product, but as far as I can see there's no interesting insight into the target here.

LimitedTimeOffer
Activity Score 200
Advertising Agency
simon.gross's picture

Surely the insight is that you can now capture things you would otherwise miss - certain to resonate with any photographer.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
JAGGY's picture

TBWA Rocks!

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

elgrecones's picture

superb

elgrecones
Activity Score 323
Creative Director at Designer/Creative Director/CEO Marketing
JohnsonPaul's picture

simple and effective ad

JohnsonPaul
Activity Score 164
Sr. Visualizer, Strategic 360 Degrees Intergrated Communication Pvt. Ltd., Bangalore
rosss's picture

GREAT!

rosss
Activity Score 146
student
Tincho's picture

Maybe the bike should be moving a bit in every frame... but that is just a detail.

Awesome work.

Tincho
Activity Score 1093
Art Director
chikirom's picture

ja ja ja...so nice!

chikirom
Activity Score 133
Creative Director |

Chikirom

Cooxie's picture

Great concept, and funny. But if I was Superman, what's the point going inside a booth made of glass to change? If I can't do it in a hidden place, I'd rather do it in the middle of the street, I'd have more space to remove my clothes! :)

Cooxie
Activity Score 124
Art Director
Bibhuti's picture

Valid point Cooxie. But it's so funny that people will ignore that little fact.

Bibhuti
http://adoholik.com

Bibhuti
Activity Score 30
sloppy4's picture

why not wonder woman? i always wanted to catch her mid spin. maybe it's a linda carter thing i had going.

sloppy4
Activity Score 1492
puppiepoppy's picture

Between the 4th & 5th frame, they should feature the Superman with his hand in the underwear adjusting his dick, hahaha.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

Dick Huges's picture

Do you all work at TBWA? This ad is really bad. The art direction is terrible, and the idea is weak. I'm pretty sure tbwa did a team effort to come here and do positive comments on this ad. It looks like student work. I No offense to students.

Dick Huges
Activity Score 937
Copywriter
Bundy Agency's picture

Huges your a dick,
In what way is the art terrible, is it the white space, have you seen the " 8 frames in a row" execution done better, you dont like the logo use. back up your comments if your going to have a go at it.

Bundy Agency
Activity Score 597
Art Director
NITROXROX's picture

You must be an american. Small minded, insecure, talentless need I say more.

NITROXROX
Activity Score 130
Creative Director
sloppy4's picture

i'm a yank. and i liked it.

sloppy4
Activity Score 1492
NITROXROX's picture

In that case my apologies. Guess every country has an asshole.

NITROXROX
Activity Score 130
Creative Director
Crisp One's picture

We've all seen allot of bad professional work, so students shouldn't always be the fall back excuse if an idea doesn't look polished, or developed.deeper. Plus this idea kicks ars.

Kick rocks Dick.

Crisp One
Activity Score 2005
Other at New York
Blissful's picture

Yes we all work at TBWA, you caught us, we actually had a meeting this morning and MR TBWA himself told us all to go to ads of the world and praise this ad.

-Nice ad by the way

Blissful
Activity Score 142
Best ever!
krautland's picture

simple way to demonstrate the benefit. winner. now turn it into a campaign.

krautland
Activity Score 3214
Art Director at erm... no calls please.
sold's picture

i see the campaign:
- a old woman posing to photo smiling, she laugh so muth that her set of teeth pull of!
- a boy and a dog posing, the boy hold an ice-cream, smiling... POW, dog eat the ice-cream, last pic: boy crying.
- some old-fashion guy posing with 3 young women close to her convertible car, a bus pass very fast and, POW, the wig go away.
- a fat family sit on a park bench posing for a pic, POW, bench is on the ground, and family too.
- some guy posing to show how good body he have, but the 8 pics take he shrinking the belly.

well, there are many other possibilities, even better than my examples, i think.

i like this aproach and concept a lot, congrats to the team!

sold
Activity Score 3379
Copywriter
BOOBJOB LOOBCANNON's picture

They're good moments but generic, to run with this in a campaign, you could use other more iconic imagery. A few ideas are; the bone toss in 2001 A space odyssey, the ali/liston knockout, the moonlanding first step, Janet Jackson's tit popping out etc.

Saying 'done' without saying where, has been done to death.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

DarkSide's picture

I like it.

DarkSide
Activity Score 1066
Other
craftsman's picture

Great concept!
Unfortunately, this Pentax model produces only 3 images per second in the shooting mode...
Still love the ad though.

craftsman
Activity Score 67
Art Director
TexasH's picture

Or 21 with the high-speed advance mode... :)
Love the ad too, btw.

TexasH
Activity Score 365
copywriter
mimi_g's picture

BRILLIANT

mimi_g
Activity Score 56
Graphic Designer
nkad007's picture

good one...

nkad007
Activity Score 96
Art Director
Gina C.'s picture

Great one..Can't stop laughin'

Gina C.
Activity Score 14
Copywriter
Fatty3's picture

probably the best ad I've seen on this site so far...

Fatty3
Activity Score 37
University of Potsdam
dusit phongkraphan's picture

Hi..David
I'm OTTO (Photographer) R u remember me? This ad so..cool!..man. Mr.Banana (Producer) and our team in Professional Image Vietnam would like to say Hello and Congratulation.!
Hope we will working with you in the future...Cheer!!!
regard
Mr. Dusit Phongkraphan (OTTO)

dusit phongkraphan
Activity Score 9
photographer |

Otto

Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now