Agency Network: 
Published/Aired: 
January 2011
Pennsylvania Tourism:  PA Groundhog Day
Pennsylvania Tourism Print Ad -  PA Groundhog Day

Description

Pennsylvania became the first state to partner with Foursquare last May, and the “PA Groundhog Day” badge is the latest addition to the state’s series of custom badges all created by Red Tettemer + Partners. You can find out more about the other exclusive visitPA Foursquare badges here: http://www.visitpa.com/pa-foursquare

Print advertisement created by Red Tettemer, United States for Pennsylvania Tourism, within the category: Transport.

Caption

It's like a badge of honor.
But with more marmot.
Unlock the PA Groundhog Day badge on February 2, 1011
Step 1 Follow visitPA on foursquare
Step 2 Check in anywhere in the world and shout "groundhog"

Advertising Agency: Red Tettemer + Partners, USA
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O'Connell
Art Director: Todd Taylor
Designer: Rob Marshbank
Copywriter: John Connor
Account Executives: Greg O'Loughlin
Social Media: Annie Heckenberger
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Boxey's picture

It's like an ad. But with more lame copy.

Boxey
Activity Score 8875
Melaleuca In-House
vohuynhan's picture

it seem ok

vohuynhan
Activity Score 12
student
ivan's picture

I think what needs to be appreciate here is the concept of teaming up with foursquare to get the word out on an issue.

ivan
Creative Director at Ads of the World
sintra's picture

okay

sintra
Activity Score 699
Administrative
shahidali's picture

Like the brief back-ground info. It helps see things from a better perspective.
Like it.

shahidali
Activity Score 4065
Dhaka, Bangladesh |

shahid

Pedestrian's picture

Good stuff

Pedestrian
Activity Score 492
Madison Maven's picture

As a native Pennsylvanian, I'm proud.

Good job PA/RT for making sure the word is out on our big day.

Madison Maven
Activity Score 20
HappyHour's picture

What graceful integration of social media.

Nicely done RT

HappyHour
Activity Score 2377
spinsarah's picture

I appreciate the integration but I'm still overall confused...

spinsarah
Activity Score 110
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