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William

Campaign
Agency Network: 
Published/Aired: 
February 2018
Penguin: William

Description

Children generally learn how to read at the age of 6. But how can they acquire knowledge and culture before that age, without knowing how to read? Listening to Audiobooks for Kids by Penguin. The portraits show young children who are already wise, as they have had the chance to listen to audio books.

Print advertisement created by Y&R, Chile for Penguin, within the category: Recreation, Leisure.

Caption

For our readers who still don't know how to read

Advertising Agency: Y&R Santiago, Chile
Executive Creative Directors: Álvaro Becker, Francisco Cavada
Head of Art: Emerson Navarrete
Creative Director / Art Director: Mauricio Muñoz
Art Director: Matías Cabrera
Copywriters: Cristián Montégu, Matías Anríquez
Photographer: Juan Velasquez
Retoucher: Masai Art Company
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