Advertisement

The Scarlet Letter

Campaign
Agency Network: 
Published/Aired: 
June 2016
Penguin: The Scarlet Letter

Description

Print advertisement created by Y&R, Brazil for Penguin, within the category: Media.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Copywriter: Julio D’Alfonso
Art Director: Felipe Pavani
Art Buyer Manager: Monica Beretta
Art Buyer: Stephanie Wang
Print Production: Ronaldo Cavalcante
Client Services Director: Vivianne Brafmann
Account Director: Heloisa Guimarães
Media: Gustavo Gaion, Marcello Bolla
Illustrator: Feppa Rodrigues
Log in or register to post comments

Highest Rated

scarfinati's picture

Saying so much with so little. Brilliant.

scarfinati
Activity Score 843
Art Director
Temple's picture

Excellent.

Temple
Activity Score 11341
Creative Director
lilaloo's picture

Is that advertising ? the original is always better than the copy or the adaptation ? Wouah great news guys !!

lilaloo
Activity Score 121
Art Director
Sorry's picture

Guys? An idea of where is the idea? Seriously...

Sorry
Activity Score 137
Copywriter
Dzsoi's picture

This ad works, but very very very far from what we call award-winning creativity.

Dzsoi
Activity Score 8609
Copywriter
kleenex's picture

If you choose an ultra crappy movie version to compare to the original book then you have a problem right??

kleenex
Activity Score 57541
Web Designer/Developer
Davy jones's picture

Thank you for saying that hollywood is ruin everything... everythingg...

anyway the idea is not that great because we knew that book is much better compare when it goes to film.

ouuu.. is for judge.. fine...

Davy jones
Activity Score 98
Graphic Designer
scarfinati's picture

Saying so much with so little. Brilliant.

scarfinati
Activity Score 843
Art Director
KbxAds's picture

hi all, how does this compare to my 2009 similar idea - https://in.pinterest.com/pin/203295370659208594/ , https://in.pinterest.com/pin/203295370659208591/ , https://in.pinterest.com/pin/203295370659208579/ at least i've done 3 separate ads instead of the repeat of the same idea 3 times

KbxAds
Activity Score 943
Copywriter at Surat, India |

www.be.net/karanbhatia

wv's picture

it's ok, but not deserve a cannes lion trophy.

wv
Activity Score 48
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement