Success

Campaign
Agency Network: 
Published/Aired: 
February 2008
Penguin:  Success

Description

Print advertisement created by Y&R, Singapore for Penguin, within the category: Retail Services.

Advertising Agency: Y&R Singapore
Creative Director: Rowan Chanen
Copywriters: Rowan Chanen
Art Director: Kirsten Ackland
Print Producer: Kim Lim
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michelangelo_of_ad's picture

you have got to be kidding me...

"I have no friends, and don't want any." - Michelangelo

michelangelo_of_ad
Activity Score 408

"The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, nineteenth-century mathematics, current manufacturing techniques, flower arranging, and hog futures..."- Carl Ally, ad exec

kre8's picture

gorgeous art.
beautiful copy.
winner.

kre8
Activity Score 979
Copywriter
panasit's picture

I love it

panasit
Activity Score 685

-Tung
--good idea is enemy of great idea

vurtomatic's picture

Doesn't quite bring out 'There is life in a book' for me. Maybe something less specific than the word 'success' and something about alphabets coming together in a community.

vurtomatic
Activity Score 364
biabitch's picture

fabulous copy.

biabitch
Activity Score 294
saatchi
jsbrocka's picture

Not as strong as the Ellipsis sisters but the copy is still delectable.

jsbrocka
Activity Score 19
Copywriter
copycomoelcopi's picture

wonderful copy. period.
and remember, this ads are oriented to readers, not advertisers…

copycomoelcopi
Activity Score 814
Copywriter
djspiralz's picture

Lil´Kim was the print producer for this ad?

lol

djspiralz
Activity Score 481
Copywriter
gordon9999's picture

this is really good. really does make you want to read!

gordon9999
Activity Score 8
USA
whatson's picture

very nice :) Thanks !!!!

whatson
Activity Score 22
advertising
whatson's picture

???????????????!!!!!!!!!!!!!..............I WANT MORE.... gR8 reading!!
If u can please send more...:) Thanks!!!

whatson
Activity Score 22
advertising
adsref's picture

nice strategy of copywriting
can't stop craving for more

adsref
Activity Score 240
Miss Underestimate's picture

What a relief from trying to fathom the mind of the visualiser. Lovely!

Miss Underestimate
Activity Score 8
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