Story, 2

Campaign
Agency Network: 
Published/Aired: 
November 2014
Penguin:  Story, 2
Penguin Print Ad -  Story, 2

Also From This Campaign 2

Description

Print advertisement created by Y&R, China for Penguin, within the category: Media.

Caption

Stories the way you used to hear them.

Advertising Agency: Y&R, Shanghai, China
Chief Creative Officer: Nils Andersson
Executive Creative Director: Ong Kien Koe
Creative Director: Handsome Wong
Art Directors: Hannah Song, Handsome Wong, Joao Pereira, Ong Kien Hoe, Nils Andersson
Copywriters: Hannah Song, Nils Andersson
Account Supervisors: Fiona Chen, Andrew Chang, Joy Lu
Agency Producer: Sandy Wang
Photographer: Wang Feng
Retouching: Pafassion SH
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Highest Rated

Liviu's picture

Indecipherable headline = bad printed ad. Choose a better font please, a printed ad should be easy readable

Liviu
Activity Score 4405
tirthomitro's picture

cute!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

kleenex's picture

Creepy.

kleenex
Activity Score 58777
Web Designer/Developer
Dzsoi's picture

"...and then Dexter stabbed the knife deep into his chest. Blood dripped all the way down the foil. Good night sweetie, sleep well!"

Anyway, nice idea!

Dzsoi
Activity Score 8603
Copywriter
damnson's picture

I get what they were trying to do, but this is a stupid first idea.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

ttt's picture

No.

ttt
Activity Score 252
Creative Director |

...

Liviu's picture

Indecipherable headline = bad printed ad. Choose a better font please, a printed ad should be easy readable

Liviu
Activity Score 4405
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