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Staircase

Campaign
Agency Network: 
Published/Aired: 
June 2008
Penguin:  Staircase

Description

Print advertisement created by Saatchi & Saatchi, Malaysia for Penguin, within the category: Media.

Advertising Agency: SAATCHI & SAATCHI, Petaling Jaya, Malaysia
Executive Creative Directors: Edmund Choe
Copywriters: Lydia Lim
Art Directors: Lydia Lim
Photographer: Wizard Photography
Typographer: Lydia Lim
Account Supervisor: Aaron Taylor
Retoucher: Wizard Photography
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funky_frogii's picture

please someone explain the product

love anything creative
http://addot.blogspot.com/

funky_frogii
Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Slum's picture

What's the benefit here? Books have plots. If a picture is worth a thousand words, I think this ad has shot itself in the foot.

Slum
Activity Score 52
Ogrevy
Alistair C.'s picture

this does not really fit in the set, it's weak compared to the rest.

Alistair C.
Activity Score 692
Copywriter
mikepants2005's picture

To be honest I'd rather see a picture then read this book if it takes you 3 pages to discover that she's fallen down the stairs!

mikepants2005
Activity Score 504
Copywriter
scuds's picture

mikepants - Have you never read any Tolkein...?

scuds
Activity Score 8
Advertising
Brema's picture

hey scuds I doubt if Tolkien would have taken two pages to narrate a descent of two measly steps down the stairs case (note the position of pages 74 & 75)

Brema
Activity Score 192
Art Director at Art Director, DRAFT FCB Tanzania, a part of LOWE SCANGROUP |

Strike two stones with one bird

krautland's picture

this is even stronger than the other one. more, please!

krautland
Activity Score 3214
Art Director at erm... no calls please.
purplerodent's picture

Mindhunter: clearly anybody dissingthis ads is not a reader, the experience is so being sold here. hail tolkien and all book lovers..mikepants is retarded hehehe

purplerodent
Activity Score 123
Art Director |

Mindhunter

Brema's picture

Retarded is a pretty strong word but i do agree Mikepants should be faster on the uptake especially for a copywrighter

Brema
Activity Score 192
Art Director at Art Director, DRAFT FCB Tanzania, a part of LOWE SCANGROUP |

Strike two stones with one bird

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