Agency Network: 
May 2016
Penguin: Leagues


Print advertisement created by Y&R, Brazil for Penguin, within the category: Media.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer / Creative Director: Rui Branquinho
Head of Art: Felipe Pavani
Art Directors: Denon Figueiredo, Silas Nogueira, Eduardo Araujo
Copywriters: Rui Branquinho, Flavio Cherem
Illustrator: Marcelo Braga
Photographer: Marcus Hausser
Art Buyers: Monica Beretta, Stephanie Wang
Print Production: Ronaldo Cavalcante
Account team: Vivianne Brafmann, Heloisa Guimarães
Media: Gustavo Gaion, Marcello Bolla
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Temple's picture

Miami Ad School would have done better than this.

Activity Score 11339
Creative Director
Ramat Ajala's picture

Show us some of your works.

Ramat Ajala
Activity Score 800
Temple's picture

You won't understand them, they 're beyond Gangnam style.

Activity Score 11339
Creative Director
damnson's picture

Agree with Temple.

Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

I like the ads are simple.

Activity Score 58777
Web Designer/Developer
work and copy's picture

The idea, losing oneself in the story, is expressed well with the art; and the detail at the center-top is a nice touch. The idea looks repeatable.

Some people MAY not make the connection with color keying and the use of green.

The copy is good; interesting that the word "to" was used rather than "in".

work and copy
Activity Score 513
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