Agency Network: 
June 2008
Penguin:  Hospital


Print advertisement created by Saatchi & Saatchi, Malaysia for Penguin, within the category: Media.

Advertising Agency: SAATCHI & SAATCHI, Petaling Jaya, Malaysia
Executive Creative Directors: Edmund Choe
Copywriters: Lydia Lim
Art Directors: Lydia Lim
Photographer: Wizard Photography
Typographer: Lydia Lim
Account Supervisor: Aaron Taylor
Retoucher: Wizard Photography
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thirty6chambers's picture

this is ffffresh!

Activity Score 1464
Art Director
Jon-Paul Mountford's picture

Fantastic set.
Beautifully realized, and works well for the product.
Just the the right amount of art direction

Jon-Paul Mountford
Activity Score 890
Photographer |

gbay's picture

These are very nice.

Activity Score 94
Art Director
Davosk's picture

Outstanding x 4.

Activity Score 4811
Art Director
funky_frogii's picture

please explain

love anything creative

Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything" |

thirty6chambers's picture

penguin is a book publisher. if you need an explanation beyond that then... sorry.

Activity Score 1464
Art Director
Alistair C.'s picture

wow, very good :)

Alistair C.
Activity Score 692
Brema's picture

this is the stuff that epiphanies are made of!! for the sake of Rohith, the ad simply takes you through various stages of a story in a book (obviously published by Penguin) by defining the page range.. sorry guys had to let him share in on our enlightenment

Activity Score 192
Art Director at Art Director, DRAFT FCB Tanzania, a part of LOWE SCANGROUP |

Strike two stones with one bird

AD1014's picture

very very good. it deserves to have won at cannes (i think it won gold).

Activity Score 307
Graphic Designer at nyc
Jimmie's picture

Oh this one is really cool. Very great job. N°1.

Activity Score 127

"Why go on living when we can bury you for $49.50?" (Once Upon A Time In America)

salvarredy's picture

great, great campaign,
the pictures are awesome!

really good job.

Activity Score 354
Photographer at Juan Salvarredy Photographer / Aloha Photo School |


slim's picture

Excellent work for Silverfish bookshop ...oops, I mean Penguin books.

Saatchi & Saatchi does it again.

Activity Score 1047
Texnartist's picture

Fine I get it, but if these images are tied to specific book and not just to get people to read in general shouldn't they at least have the name of the book?

Activity Score 225

••• Why Think When It's Easier To React •••

picktokyo's picture

this is fantastic love it very much

Activity Score 1404
Copywriter at JWT
satrianee's picture

i wish these "books" are for real. And maybe a cover of the real one was in the ad somewhere... Would it be too much to ask?

Activity Score 3746
kleenex's picture

I like them all.

Activity Score 58777
Web Designer/Developer
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