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Get the Story Right, 3

Campaign
Published/Aired: 
January 2018

Description

When reading a book, you're basically guessing the text melody in your head. How did the author meant the sentence to sound like? Penguin Audio Books knows. Their voice artists keep close attention to emphasis and intonation. Simple print ads highlight this extra dimension of storytelling.

Print advertisement created by Miami Ad School, Germany for Penguin, within the category: Recreation, Leisure.

Caption

I don't think he should get that job

Advertising School: Miami Ad School, Hamburg, Germany
Guiding Teacher / Tutor: Niklas Frings-Rupp
Art Director: Kushal Birari
Copywriter: Philip Ziegler
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