Ear Theatre - Greek Epic

Campaign
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Published/Aired: 
June 2017
Penguin: Ear Theatre - Greek Epic

Description

We wanted to convince people that Penguin Audiobooks can bring alive the world of a book, making for deeply immersive literary experiences. And we chose ‘The Iliad’ from our range of Greek Epics to illustrate this point. We put The Iliad’s ‘Trojan Horse’ episode centre-stage in an ear-shaped arena in Ancient Greece; which was brought alive with careful attention to the crafts and architectural patterns of the time, the city planning, the daily-wear of people, the class divisions in society visible in the arena’s seating arrangements, right down to local rituals like the burning of incense of appease the Gods.

Print advertisement created by DDB, India for Penguin, within the category: Recreation, Leisure.

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morse's picture

Great illustration work.

morse
Activity Score 18159
Art Director |

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