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Change Direction, 5

Campaign
Agency Network: 
Published/Aired: 
April 2013
Penguin:  Change Direction, 5

Description

Print advertisement created by Y&R, China for Penguin, within the category: Recreation, Leisure.

Caption

A book can change the story of your life.

Advertising Agency: Y&R, Beijing, China
Executive Creative Director: Nils Andersson
Creative Directors: Ronnie Wu, Donghai Liu
Art Directors: Candy Wang, Ronnie Wu, Jianjun Geng, Nils Andersson
Copywriters: Gao Han, Donghai Liu, Nils Andersson
Account Service: Charles Sampson
Designer: Bruce Xie
Illustrator: Dushan Milic
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Highest Rated

monoliz's picture

i like the insight and concept of execution, maybe better execution could make it perfect

monoliz
Activity Score 1304
certaintly's picture

pretty confusing as to what it's saying

certaintly
Activity Score 3994
kleenex's picture

Read one book and you can become great. Do not read book and you go to jail or die early...

kleenex
Activity Score 58657
Web Designer/Developer
certaintly's picture

i really really dont think that's what theyre trying to say.

dont read a book and you go to jail or die early?
that's just stupid.. why would you die early if you dont read a book? or go to jail?

certaintly
Activity Score 3994
uncertaintly's picture

Meh. I agree with the copy, not with the execution.

uncertaintly
Activity Score 223
fangoleon's picture

Boring.

fangoleon
Activity Score 8598
Creative Director at Ganem Group
monoliz's picture

i like the insight and concept of execution, maybe better execution could make it perfect

monoliz
Activity Score 1304
9701701@qq.com's picture

How I wish I could change my life by just a book.

9701701@qq.com
Activity Score 59
Creative Director |

Life itself doesn't have meaning, which should be created by ourselves.

new_Ogilvy's picture

so weird and confusing, and its over promising.

new_Ogilvy
Activity Score 112
Copywriter
dotunbello's picture

Basically states that all it takes is one book to inspire..

dotunbello
Activity Score 150
Copywriter |

"make good art"

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