More awareness was to be generated for Penguin Audiobooks and the fact that each title in the catalog is an immersive experience, thanks to superior curation of the titles and the production values. To visually depict the “immersion”, we used a visual device that tracks the progress of any listening experience – audio progress bars. Except our audio bars are formed by the main characters of their respective titles – Sherlock Holmes, Peter Pan, and Mowgli – personally leading us through their respective stories. Deployed at points of sale, the campaign raised awareness about Penguin Audiobooks india.
Print advertisement created by FCB, India for Penguin, within the category: Recreation, Leisure.
Chief Creative Officer: Robby Mathew
Chief Executive Officer: Joemon Thaliath
Creative Director: Ramchandra M Patil, Rakesh Menon
Art Director: Ramchandra M Patil, Pratik Mhatre
Copywriter: Ramchandra M Patil, Ravi Ananthan, Maithili Mullick
CG Production House: FCB Studio / India
Account Director: Cornell Rocha, Andrea Dsouza
Additional credits: Rukun Kaul, Niti Kumar, Hemali Sodhi