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Pencil, 3

Campaign
Agency Network: 
Published/Aired: 
July 2014
Pencils of Promise:  Pencil, 3

Description

Print advertisement created by Labstore, Spain for Pencils of Promise, within the category: Public Interest, NGO.

Caption

You never know what a child could do with a pencil.
61 million children don't have any chance to get education. Help us build the schools of their future.

Advertising Agency: Labstore, Madrid, Spain
Creative Director: Daniel Pownall
Art Director: Carlos Yuste
Copywriter: Fabio Escolar
Illustrator: Oscar Guiterrez
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Highest Rated

sami koofiani's picture

good idea

sami koofiani
Activity Score 65
Graphic Designer at Art Director & Graphic Designer / Shiraz Sooreh University |

Sami Koofiani

Uncertain's picture

Don't like the illustration approach at all. But nice concept.

Uncertain
Activity Score 568
Art Director |

Uncertain | Assumption is the Mother of All Fuckups

Pete R.'s picture

Illustration isn't that great.

Pete R.
Activity Score 3412
Illustrator
hmias's picture

There are people who make wonderful pieces crafted out of pencil lead. would have been cool to see that here

hmias
Activity Score 112
Copywriter
cvchitale's picture

'Pencils of Promise' is awesome

cvchitale
Activity Score 1418
Copywriter
everartz's picture

seriously!?
illustrations made the ad dull.. could have been way impactful if the illustrations were done in 3D i believe..

everartz
Activity Score 7613
Art Director |

| everartz |

kleenex's picture

good idea, but needed some more work.

kleenex
Activity Score 58637
Web Designer/Developer
Caio89's picture

Literal, bad.

Caio89
Activity Score 517
Copywriter
Summertime Secret's picture

Terrible!
The headline made think that pencil is bad for children.

Summertime Secret
Activity Score 161
sami koofiani's picture

good idea

sami koofiani
Activity Score 65
Graphic Designer at Art Director & Graphic Designer / Shiraz Sooreh University |

Sami Koofiani

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