The freshest dog breath, Bruno

Agency Network: 
March 2014
Pedigree:  The freshest dog breath, Bruno


Dog owners all over the globe know that it’s called “dog breath” for a reason. You can’t go through the day having 2 to 3 meals, licking your fur, catching sticks, retrieving balls out of the lake, sniffing other dog’s butts, finding dead squirrels in the park, and then expect to have fresh breath. To smell fresh breath from a dog would be utterly surprising and take your breath away. This campaign amusingly captures the moment the owners realize how clean and fresh their dog’s breath is thanks to Pedigree Dentastix Fresh.

Print advertisement created by BBDO, Germany for Pedigree, within the category: House, Garden.


Fresher Breath than yours.

Advertising Agency: BBDO, Düsseldorf, Germany
Chief Creative Officer: Wolfgang Schneider
Creative Directors: Marco Obermann, Achim Metzdorf
Art Directors: Zorica Micic, Christian El Asmar
Copywriter: Manu Manceda
Photographer: Murat Aslan
Art Buyers: Eva à Wengen, Birgit Paulat
Post-Production: Andreas Doria
Creative Managing Directors: Darren Richardson, Kristoffer Heilemann, Sebastian Hardieck
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Highest Rated

Marcao's picture


Activity Score 3029
Copywriter at DDB Group Asia Pacific
Uncertain's picture

meh. it's no more than fine. Like First idea fine.

Activity Score 568
Art Director |

Uncertain | Assumption is the Mother of All Fuckups

NY Belfry's picture

For some reason at a distance, these characters remind me of something out of "Alien".

NY Belfry
Activity Score 1043
Other at City College of Technology
morse's picture

I've seen this meme before. Works for Pedigree.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bobafett's picture

It looks like too many things i've seen!

Activity Score 2322
Chief Creative Officer
Feysless's picture

it is a clever approach and it does give a spin on the visual. Good art direction.

Activity Score 2630
Art Director |

groovy baby!

GrumpyArtDirector's picture

Just putting a logo on a meme is a bit lazy, but in this case it doesn't even make sense. It would have been more appropriate for a client like Smint (Dog breath? try Smint etc.)

Activity Score 858
Art Director
damnson's picture

It sucks horribly bad. Using the mechanisms of funny internet pics is always bad.

Activity Score 11517
Copywriter |

An axe murderer of ads.

dvsn's picture

Completely agree with you

Activity Score 24
Creative Director
hillmarky's picture

Hello forced digital composition, my old friend.

Activity Score 88
Caio89's picture


Activity Score 517
kleenex's picture

not good imo.

Activity Score 58777
Web Designer/Developer
Davy jones's picture

yeah.. i've seen this visual before ... lazy creative..#the only piretes is me

Davy jones
Activity Score 100
Graphic Designer
Marcao's picture


Activity Score 3029
Copywriter at DDB Group Asia Pacific
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