Agency Network: 
April 2015
Pedigree:  Samuel


Print advertisement created by BBDO, France for Pedigree, within the category: House, Garden.


Add a friend you can trust. Adopt a dog.

Advertising Agency: CLM BBDO, Paris, France
Art Director: Anthony Lietart
Copywriter: Sébastien Duhaud
Creative Director: Matthieu Elkaïm
Agency Representatives: Laurent Duvivier, Mélanie Marchand, Romain Bruneau, Alisson Cotret
Art Buyers: Marie Bottin, Sacha Pereira Da Silva
Photographer: Alex Murphy
PR: Lauren Weber
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CrackerJackFlash's picture

Strong campaign.

Activity Score 19604
Creative Director at CrackerJackFlash |

Deco Soares's picture
Deco Soares
Activity Score 17
damnson's picture

It's funny, but the fact that your friends are dicks has nothing to do with getting a dog. I like it anyway.

Activity Score 11517
Copywriter |

An axe murderer of ads.

elmarianchi's picture

cool enough

Activity Score 1253
Copywriter |

it's OK to have an opinion

O2's picture

I disagree. The dog is said to be man's best friend. The idea works. A true best friend wouldn't do this to you. I think this would read better as: Add a true friend. Adopt a dog.

Activity Score 362
Copywriter |

There's a universe in every pair of eyes. Explore it.

Feysless's picture

its cool great concept

Activity Score 2645
Art Director |

groovy baby!

kleenex's picture

I want not that impressed by these ads.

Activity Score 58777
Web Designer/Developer
T.'s picture

Cool way of asking people to adopt a proper BFF without using the old sad puppy eyes staring up at you.

Activity Score 1110

What's your ad telling the consumer?

Rendall11's picture

The emotive aspect of this ad is very humorous, appealing to, and aimed at young adults who can relate to the scenario in the picture. It ties well to the saying 'dog's are a man's best friend'. Using this idea, they use an image of someone pulling a prank on their friend when passed out in the hope that viewers will recognise that a dog being their friend would never do such a thing. Given the nature of the ad, it would be said that they were aiming it at young adults/college students who are still getting very drunk, partying, and are using Facebook. However, that age demographic is probably least likely to adopt a dog as they perhaps don't wont the responsibility of a dog whilst trying to stand on their own two feet and establish themselves in school or in a new job. Therefore, I would say the ad is very clever, however it is probably aiming at the wrong target audience.

Activity Score 14


Arkadiusz's picture

Nice. The humor is strongly connected to the aspect, so it works.

Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

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