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Roof

Campaign
Agency Network: 
Published/Aired: 
July 2010
Pedigree:  Roof

Description

Print advertisement created by Miami Ad School, Brazil for Pedigree, within the category: House, Garden.

Caption

Say goodbye to the imaginary friend.
Pedigree, Adopt a puppie

Advertising School: Miami Ad School, Brazil
Art Director: Ilan Orengel
Copywriter: Paulo Amaral
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Guest's picture

1st QUARTER! Tzzzz

Guest
Guest's picture

oh god the aesthetics of the whole ad is haywire. seriously a huge disaster

Guest
Guest's picture

cute campaign

Guest
mark3r's picture

That single star is for the Photographer and Art Director... this is sad.

mark3r
Activity Score 1949
Art Director at Scout
silvi's picture

tHE COMPOSITION IS TOO DARK. I CAN´T SEE VERY WELL THE IMAGINARY FRIEND. DON´T YOU?

silvi
Activity Score 4170
Copywriter
CUTIEPIE's picture

Agreed. And Paulo: just get an account then :) !!!

CUTIEPIE
Activity Score 347
Guest's picture

Hey this is Paulo , speaking, the copywriter. I think you guys just dont get it. It think it is pretty good. They told us even to send it in to competitions.

Guest
jbuckingham's picture

I don't really get it...sorry.

jbuckingham
Activity Score 913
rigas520's picture

not good image

rigas520
Activity Score 6
Art Director
Sushi lover's picture

it is almost missing the girl and the dog.
idea: 2*; graphic:1*.

Sushi lover
Activity Score 907

Dream needs to be big!

Guest's picture

The guy above saying he's Paulo is faking. Because I'm Paulo and I didn't say anything.
Nothing about competitions at all or whatever ...
So it means he's making it up.

Guest
ERROR404's picture

really bad art

ERROR404
Activity Score 770
design akademie berlin, Hochschule für Kommunikation und Design | FH
Ed Rapport's picture

Hey Paulo. next time have your art director lighten up on the image you are trying to emphasize... the darkness is not gradual. the contrast happens to fast.. bad art, bad art...

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
JFDreamer's picture

Foster's Home For Imaginary Friends, cartoon network

JFDreamer
Activity Score 176
BBDO - Perú |

keep smilling

Dzsoi's picture

It's not an imaginary friend but a TV star. But nice idea.

Dzsoi
Activity Score 8611
Copywriter
Guest's picture

I like the idea, though you can hardly see it..

Guest
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