Description
Print advertisement created by Miami Ad School, Brazil for Pedigree, within the category: House, Garden.
Say goodbye to the imaginary friend.
Pedigree, Adopt a puppie

1st QUARTER! Tzzzz

oh god the aesthetics of the whole ad is haywire. seriously a huge disaster

cute campaign
That single star is for the Photographer and Art Director... this is sad.
tHE COMPOSITION IS TOO DARK. I CAN´T SEE VERY WELL THE IMAGINARY FRIEND. DON´T YOU?

Hey this is Paulo , speaking, the copywriter. I think you guys just dont get it. It think it is pretty good. They told us even to send it in to competitions.
it is almost missing the girl and the dog.
idea: 2*; graphic:1*.
Dream needs to be big!

The guy above saying he's Paulo is faking. Because I'm Paulo and I didn't say anything.
Nothing about competitions at all or whatever ...
So it means he's making it up.
really bad art
Hey Paulo. next time have your art director lighten up on the image you are trying to emphasize... the darkness is not gradual. the contrast happens to fast.. bad art, bad art...
Foster's Home For Imaginary Friends, cartoon network
keep smilling

I like the idea, though you can hardly see it..