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eshishya's picture

Its a nice ad...look forward to more creatives.

eshishya
Activity Score 12
Copywriter
LimitedTimeOffer's picture

"Smart Dogs" should provide fertile ground for better ideas than this. Also what's up with the craptastic photoshop job on the post-it note?

LimitedTimeOffer
Activity Score 200
Advertising Agency
vote4pedro's picture

i'd be impressed if a dog made this ad. unfortunately, i'm pretty sure it was a human.

vote4pedro
Activity Score 4599
Copywriter
JAGGY's picture

But I'm not too sure about you (Pedro!)...

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

TJAY's picture

It's student work FFS, lay off the chopping skills a little!

TJAY
Activity Score 64
krautland's picture

why is this student ad, which was on the critique page in the forum for a while, suddenly on the front page?

it's still lame, you know.

krautland
Activity Score 3212
Art Director at erm... no calls please.
ivan's picture

Some student work gets posted. :)

ivan
Creative Director at Ads of the World
Rog's picture

First thought, kids.
Work it harder.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

partho's picture

Jagjit Singh u shud carry on singing man.dats ur mettle!

partho
Activity Score 46
creative director, BBDO India |

look who's watching!

capywriter's picture

Bad photoshop or not, bad insight or not... can someone explain what a post-it with 'Hey! Shoo...' (what does it mean anyway) has to do with smart dogs?

capywriter
Activity Score 5513
Copywriter at Freelance
Chris's picture

this is ahmeda-bad.

Chris
Activity Score 1935
Art Director
JAGGY's picture

Hi Chris, next time you need a pun on the word bad, here it is. Badvertising.

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

FlyingDogs's picture

Is that YOUR ad or is it a different Jagjit? I remember seeing your blog which said that you're a copywriter with TBWA.

Coming to the ad, I think much, much more could've been done. It's kinda flat, this one.

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

FlyingDogs
Activity Score 968
Copywriter
JAGGY's picture

Jagjit sirf ek hi hai, ek hi. :) haha. Yes friend, you are right. I used to be in MICA earlier, now I am with TBWA.

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

JAGGY's picture

Thanks Harshik. I know, long way to go.

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

mikepants2005's picture

Surely 'smart dogs' would piss all over a nice car as they would know that those drivers are idiots.

mikepants2005
Activity Score 504
Copywriter
Shock's picture

Its decent ad

there is an insight...

it's not for nothing they published it on the first page..:) congrats

a lot of ppl wish for tht...

And whts with the bad photoshop comments.. it's a copywriters master-of-two-skills ad.. give sum credit..

yah but instead of Hey shoo..
a warning or some thing would make sence

Hey and shoo the 2 words dont gotogethr

Shock
Activity Score 14
Copywriter at Copywriter/ MICA
Abraham.Gulf's picture

Not particularly sure about the smart dog angle... one thing you should always remember is the client's positioning...

Pedigree's general aim is to ensure man's best friend stays fit, healthy and happy.

The Aston with a getoutahere does not make the dog smart.

If you do want people to smile, regardless of the angle, go for really tongue-in-cheek, otherwise keep it straight.

And show a happy puppy because whatever you say it's pedigree, so where's the emotional attachment? You do not buy top-line dogfood if it doesn't stir up some emotions.

Abraham.Gulf
Activity Score 14
cheza's picture

Shouldn't the post-it have: "Hey! Shoo!" rather than "Hey! ShoOo..."?

cheza
Activity Score 100
Graphic Designer
Wordnerd's picture

shouldn't you be doing something more useful, than writing such comments? no offence, but: jeeeez!

Wordnerd
Activity Score 6690
Copywriter
cheza's picture

Well, this is useful, because copy is important in an ad; "Hey! Shoo!" gives the reader/viewer the impression that someone is telling the dog to go away, rather than "Hey! ShoOo..." which entails (to me) that there is no need to "shoo" the dog away.

cheza
Activity Score 100
Graphic Designer
Wordnerd's picture

it'n not a capital O in the middle. it's just handwritten.

' "Hey! Shoo!" gives the reader/viewer the impression that someone is telling the dog to go away, rather than "Hey! ShoOo..." which entails (to me) that there is no need to "shoo" the dog away.'

I don't get the big difference, sorry

Wordnerd
Activity Score 6690
Copywriter
JAGGY's picture

Does someone get it?

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

lucciano marisio's picture

repetido el recurso

lucciano marisio
Activity Score 166
Copywriter |

Lu

eshishya's picture

Its a nice ad...look forward to more creatives.

eshishya
Activity Score 12
Copywriter
sdeepek's picture

Good one jaggy...it has some insight.

sdeepek
Activity Score 59
Art Director at Saatchi & Saatchi |

Happiness is nothing more than good health and a bad memory
~ deepak

Guest's picture

jaggy boy... after a course with with MICA ur suppoed to be in a better thinktank than this.. nevertheless i've kinda jus had a stint wit mudra kolkata n trust me u guy in TBWA are way ahead of mudra... which one r u in btw... bombay/pune....???

Guest
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