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Cow

Campaign
Agency Network: 
Published/Aired: 
May 2011

Description

Print advertisement created by BBDO, Russia for Pedigree, within the category: House, Garden.

Caption

Pedigree Jumbone Maxi. The longer lasting bone.

Advertising Agency: BBDO, Moscow, Russia
Creative Director: Adrian Ely
Art Directors: Elena Dozhdikova, Nikita Voblikov
Copywriter: DIma Nikolaev
Agency Producer: Marina Shponko
Account Director: Maria Ustkachkinseva
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Manoma's picture

Mmmm...

Manoma
Activity Score 1108
Copywriter
Manoma's picture

Not very precise....

Manoma
Activity Score 1108
Copywriter
yesprabhakar's picture

What's "Longer Lasting" got to do with long legs.doesnt make any sense !!

yesprabhakar
Activity Score 72
HappyHour's picture

A larger bone is probably going to last longer.

HappyHour
Activity Score 2381
dean viii's picture

fail

dean viii
Activity Score 1686
Creative Director
Pincuid's picture

My guess is that they did the long legs because the product is called Jum-bone ...and dogs usually chew on animal bones (cow, sheep, etc). And with this representation they're trying to imply that their product will last as long as a huge cow bone. I don't think it's brilliant but it's not that bad either

Pincuid
Activity Score 163
luispiter's picture

jajajaja

luispiter
Activity Score 2756
comunication
ace85le's picture

I actually think they did alright. The product must have come in different flavors: pork, beef, lamb, etc. However the digital imaging is pretty weak.

ace85le
Activity Score 3935
Marketing Manager |

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niniasufle's picture

It's like... first idea? just my guess

niniasufle
Activity Score 407
Deputy Executive Creative Director at Travelmax
pierrelastname's picture

nothing new

pierrelastname
Activity Score 2869
Copywriter
Kriativity's picture

i meant next to next!

Kriativity
Activity Score 414
sukhdev's picture

dosent make sense to me.

sukhdev
Activity Score 148
Graphic Designer at Sunshine communciation pvt. ltd
iambusy's picture

first thought

iambusy
Activity Score 2219
Copywriter |

busy.

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