Widow

Campaign
Agency Network: 
Published/Aired: 
April 2012
Pedal Power:  Widow

Description

Print advertisement created by Y&R, South Africa for Pedal Power, within the category: Public Interest, NGO.

Advertising Agency: Y&R, South Africa
Chief Creative Officer: Graham Lang
Copywriters: Nkanyezi Masango, Werner Marais
Art Director: Ntobeko Ximba
Account Director: Ashleigh Lambert
Photographer: Antonia Steyn
Stills Producer: Ashleigh Hamilton
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kalankji's picture

nice campaign

kalankji
Activity Score 229
shahidali's picture

May I humbly say 'Rubbish'? There are numerous better reasons for cycling than an accident. What were you all thinking?

shahidali
Activity Score 4037
Dhaka, Bangladesh |

shahid

ACreativeSpirit's picture

they're not saying if you use your bicycles you won't be in an accident. they're saying keep at least 1.5 meters between your car and a cyclist so you don't hit them and kill them. but it might not be that clear

ACreativeSpirit
Activity Score 177
Creative Director |

Always try to be unique even when forced to conform.

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