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puppiepoppy's picture

Would it be nicer if it's a mix of a real fish and a real fruit? I mean, the visual is cute but cute is not the right tone & manner, right? I felt that the smell in the concept line can be further strengthen using real edible elements instead of the plasticky elements.

Activity Score 1632
Creative Director |


Chris's picture

that would probably look better, more eye grabbing and weird too.

Activity Score 1925
Art Director
Stigset's picture

That would look a bit disgusting and unappetizing. This beeing an ad for a fridge, they can't show food that doesn't look good. But using this "wallace and gromit" style they manage to get the idea trough, just by using humour. I like this actually, I think it's fun.

Activity Score 1454
Art Director
mauricechike's picture

CRE8IVE: Give the reality campaign a break! It will loose it's humourous edge which making the very dull issue or product unintresting...beleieve me,for a campiagn like this... reality sucks!

Activity Score 42
Copywriter at DDB Lagos |


puppiepoppy's picture

Having real image won't make it disgusting I think...it depends on the execution. Look at those award winning PS2 by TBWA Paris, those a real but so well executed and look nothing as disgusting.

Activity Score 1632
Creative Director |


Chris's picture

agree on that

Activity Score 1925
Art Director
Totto's picture

Every ad is not Ps2..When will you cliche loving, copyats ever learn?

Activity Score 685
Copywriter |

Intelligent ads are the need of the hour.

Minimum's picture

At first glance, I tought it was a potato

Activity Score 1428
Graphic Designer |

...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

miko1aj's picture

very congenial campaign.

Activity Score 3010
Laurent's picture

absolutely great!!! been a long time since i saw a nice refridgerator ad. very well executed too

Activity Score 279
General Manager at White Rabbit
AriesDW's picture

ha ha ha I love the hateful, pissed look in their eyes!

Activity Score 172
MadMan™'s picture

I hate it. The cuteness get's in the way. I'm taking you guys off this project. Give this one to Peggy.

Activity Score 34
Creative Director at Saatchi & Saatchi Fallon |

Don Draper

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