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Oscar's picture

looks more like a worm comming out of the pear. ewwww

Activity Score 68
Art Director
popdistortion's picture

That's a lot of condensation. A 'sort of almost there' idea.

Activity Score 1592
addyhoch10's picture

yes, too much waterdroplets, but i like the straw idea, i think it's absolutely clear what it is supposed to be. i don't like the combination of the claim and the picture though, the picture doesn't say "the best of the fruit", it rather says "freshest fruit juice" or something.
like this it tells me that the best (part) of the fruit is it's straw shaped peduncle (is peduncle the right word? never mind, you know what i mean..)

Activity Score 2592
Art Director
PeteHH's picture

Yeah, I also thought there was a worm coming out of the fruit. However, it's a solid idea, but nothing new.

Activity Score 202
jkschlitz's picture

This is pretty reminiscent of those orange juice ads where they stuck a straw into the orange.

Activity Score 48
Graphic Designer
the_ashlands's picture

i agree..too wormlike.

Activity Score 1394
Graphic Designer |

Jonny Lonestar's picture

isn't Tropicana's logo a straw coming out of an orange? ... yep it is ... and that is OLD... - sorry to be that guy.

Jonny Lonestar
Activity Score 282
Art Director
Jozef's picture

Those were my first thoughts seeing this campaign. Executed fairly well, but the concept has been done long before.


Activity Score 60
Graphic Designer |

justpassingby's picture

Mmm, a worm sticking out of a sweaty fruit. yummy

Activity Score 1368
Desi's picture

i see no connexion between the best of fruits and the visual.

Activity Score 1042
Mo's picture

The nectar looks fresh , not sure about the idea though.

Activity Score 648
Art Director
insan3's picture

the idea was nice...but wht bout tht worm? :P

Activity Score 4
Graphic Designer
PhanindraNarsetti's picture

It isn't the worm. It is the tip of the fruit which resembles a straw (see the ridges!). It asks you to taste the BEST OF THE FRUIT.

Activity Score 14
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