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PayPal is New Money, 2

Campaign
Agency Network: 
Published/Aired: 
April 2018
PayPal: PayPal is New Money, 2

Description

"PayPal is new money” is a series of printed ads showing a representation of what physical money could look like in the culture of a digital age. Each ad depicts a scene of a contemporary consumer behaviour illustrated in a money bill. These scenes represent the brand by showcasing typical PayPal transaction purposes.

Print advertisement created by Havas, Germany for PayPal, within the category: Finance.

Caption

PayPal Is New Money
Shared Taxi With A New Friend

Advertising Agency: Havas Düsseldorf, Germany
Chief Creative Officer, Germany: Eric Schoeffler
Chief Creative Officer, Düsseldorf: Darren Richardson
Executive Creative Director: Nicolas Becker, András Balog
Creative Director / Art Director / Illustration: Juan Leguizamon
Copywriter: Ramon Scheffer
Account Director: Sofia Panek
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