"PayPal is new money” is a series of printed ads showing a representation of what physical money could look like in the culture of a digital age. Each ad depicts a scene of a contemporary consumer behaviour illustrated in a money bill. These scenes represent the brand by showcasing typical PayPal transaction purposes.
Print advertisement created by Havas, Germany for PayPal, within the category: Finance.
Chief Creative Officer, Germany: Eric Schoeffler
Chief Creative Officer, Düsseldorf: Darren Richardson
Executive Creative Director: Nicolas Becker, András Balog
Creative Director / Art Director / Illustration: Juan Leguizamon
Copywriter: Ramon Scheffer
Account Director: Sofia Panek