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Playing dead

Campaign
Agency Network: 
Published/Aired: 
July 2011
Paws for the Cause:  Playing dead

Description

Dog owners can't always afford the surgeries their pets need. Paws for the cause is a new charity that helps raise money to pay for these life-dependent surgeries.

Print advertisement created by Bensimon Byrne, Canada for Paws for the Cause, within the category: House, Garden.

Caption

Keep them alive so they can keep playing dead.

Advertising Agency: Bensimon Byrne, Toronto, Canada
Creative Directors: Chris Harrison, Hayes Steinberg, Ian Mackellar
Art Director: Chris Harrison
Copywriter: Hayes Steinberg
Photographers: Philip Rostron, Instil Productions
Typographer: Brad Pickard
Digital Imaging: Mike Halbwachs, Jorge Chaves, Brad Pickard
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Highest Rated

Billoughsby's picture

Least successful headline in the series, for me.

Billoughsby
Activity Score 5154
Art Director |

That's it.

JosephTBWA's picture

Even weaker.

JosephTBWA
Activity Score 51
Art Director at Harvard
alexmancan101's picture

Almost as weak as your ability to crop a decent pic. Oh wait, the line is good you're just a dick.

alexmancan101
Activity Score 46
Creative Director
Billoughsby's picture

Least successful headline in the series, for me.

Billoughsby
Activity Score 5154
Art Director |

That's it.

RadoubleJu's picture

I do not agree, for any owner the mentioned behavior of their pet is amusing and sweet. I personally like this series.

RadoubleJu
Activity Score 152
Art Director at Student, Sirjana college of fine arts, lazimpat |

Make it simple..

Billoughsby's picture

I dislike this single headline, not the series. I am sure any pet owner agrees. ;)

Billoughsby
Activity Score 5154
Art Director |

That's it.

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