Mousetrap

Agency Network: 
Published/Aired: 
September 2009
Pattex:  Mousetrap
Pattex Print Ad -  Mousetrap

Description

Print advertisement created by DDB, Germany for Pattex, within the category: House, Garden.

Caption

Instant hold.

Advertising Agency: DDB Germany, Düsseldorf, Germany
Creative Directors: Alexander Reiss, Oliver Kapusta
Art Director: Markus Rittenbruch
Copywriter: Shahir Sirry
Photographer: Christian Stoll
Log in or register to post comments

Highest Rated

Robbie Rae's picture

Loving this.

Robbie Rae
Activity Score 4
Copywriter at Rapp London
morse's picture

Superb idea. Can't believe nobody thought of this before.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture

because it doesn`t work

Guest
Tipsy_Gypsy's picture

good idea, but shouldn't the cheese be in middle of glue otherwise this is just saying "we're giving away cheese!"

Tipsy_Gypsy
Activity Score 46
Canterbury University
Guest's picture

instant hold ? So the glue should be dried.

Guest
wildbore's picture

so this glue take long hrs 2 dry? SUPER SLOW GLUE?!

wildbore
Activity Score 749
Creative Director at - - -
Guest's picture

really really good!
congrats.

Guest
everartz's picture

clap clap clapclap clap clap
clap clap clap
clap clap clap
clap clap clap
clap clap clap
clap clap clap
clap clap clap
clap clap clap.......

everartz
Activity Score 7613
Art Director |

| everartz |

Grrrr's picture

That makes no sense, does it?

Grrrr
Activity Score 1961
Illustrator
Guest's picture

what if the mouse comes from the right side?

Guest
Guest's picture

did this one ... when i was in school only with post it with a peice of cheese on it ... much better deferent idea

Guest
Guest's picture

Not a 100% stringent, as some pointed out, but super funny at first sight. Is an 8.

Guest
Robbie Rae's picture

Loving this.

Robbie Rae
Activity Score 4
Copywriter at Rapp London
Robbie Rae's picture

Loving this.

Robbie Rae
Activity Score 4
Copywriter at Rapp London
xprompt's picture

To me, the ad doesn't portray the idea of instant hold.. though it is well executed

xprompt
Activity Score 32
Art Director
Guest's picture

wildbore :
so this glue take long hrs 2 dry? SUPER SLOW GLUE?!

Guest :
what if the mouse comes from the right side?

Guest
CurryJ's picture

ok

CurryJ
Activity Score 949
Copywriter |

================================================
I think; therefore I am

Prof's picture

Seriously though...

Instant hold = instant glueing

So why on earth is the glue still "wet"? Doesn't make much sense really...

Art direction is nice although the cheese looks a bit weird and sort of "polished".

Prof
Activity Score 1449
Copywriter |

Quite really.

ruSh.Me's picture

I really think, the glue should be in a broken square or some other shape around the cheese!! You never know, where the mouse is coming from!!

ruSh.Me
Activity Score 109
TBWA\India
NatalieM's picture

That's a new approach for glue!

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Bob08's picture

It catches.

Bob08
Activity Score 749
alexander_bickov's picture

Creativity

alexander_bickov
Activity Score 3281
Guest's picture

Totally agree with all the comments about the glue being still wet. If you ever work with "super glue" or "instant glue"? They dry in 10 seconds. That's why they are called "instant". If the rat isn't around that time, it's not effective.

Guest
Guest's picture

Done before for Fevicol in India. They have just replaced fish with mouse.

Guest
Guest's picture

El pegante seca al hacer contacto con el ratón??

Guest
Guest's picture

buena pregunta, si es super potente ya debió haberse secado...además es una idea que ya se ha hecho Fiap 2007

Guest
Guest's picture

although it's already donde i've seen in Argentina a type of super glue that is used to trap rats. i'm not kidding!

Guest
louis's picture

Good idea if the mouse has an appointment, other wise the product will be dry after 10min and the idea will disappear with the cheese

louis
Activity Score 8
Art Director
hari.'s picture

Great Idea.... Respect

hari.
Activity Score 375
Copywriter at S&S |

Thats Some Bad Hat, Harry

Guest's picture

Great Idea, love it ;))

Guest
Spoonfeederxxx's picture

Check out the DDB South Africa's take on this idea...

Much better than this...

Spoonfeederxxx
Activity Score 641
Copywriter
Boxey's picture

doesn't work.

Boxey
Activity Score 8879
Melaleuca In-House
Advertisement
Featured Content

Latest Collections

Advertisement