Advertisement

Man

Campaign
Agency Network: 
Published/Aired: 
March 2010
Pattex:  Man

Description

Photographer: gearbox-Studios.com

Print advertisement created by TBWA, Egypt for Pattex, within the category: Office Equipment.

Advertising Agency: TBWA, Cairo, Egypt
Chief Creative Officer: Arindam Sengupta
Art Directors: Sameh George, Montasser Khalil
Copywriters: Sameh George
Producer: Mohamed Mamdouh
Assistant Producer: Amir Said
Log in to post comments

Highest Rated

mosho's picture

in egypt they dont even need a glue to do this the already do it with out any glue so it is stupid campaign

mosho
Activity Score 298
Graphic Designer at Graphic designer |

Mohamed El Mahdy
www.sketchescs.com

thaistylez's picture

wrong execution...

who would want to stick super glue on the head?

thaistylez
Activity Score 224
Burapha University
Marv's picture

Glue on head can be okay, if it make sense:
http://www.adverblog.com/archives/img/pattex2.jpg

Marv
Activity Score 53
Art Director
Carlos Garcia's picture

Does not work... try again.

Carlos Garcia
Activity Score 847
Copywriter at Zwela |

CG

netei's picture

wrong association: human head + glue: arrrgh that hurts!

netei
Activity Score 215
xcreativity's picture

bad concept

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

mosho's picture

agree

mosho
Activity Score 298
Graphic Designer at Graphic designer |

Mohamed El Mahdy
www.sketchescs.com

Ya's picture

guys this ad is just making fun of a daily seen in Egypt, the bread sellers always balance the bread board over their head like this (with out glue of course) so just Pattex beside this actually very funny

Ya
Activity Score 161
Art Director
mosho's picture

in egypt they dont even need a glue to do this the already do it with out any glue so it is stupid campaign

mosho
Activity Score 298
Graphic Designer at Graphic designer |

Mohamed El Mahdy
www.sketchescs.com

Adaddicted's picture

If you take only the funniest element, it works! Like Fevicol humor.

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Donald Draper's picture

Don't get why u guys think this doesn't work. The concept is good because is taken from a common insight, then you just have to add your brand to get that recognition. I think is a fine ad.

Donald Draper
Activity Score 137
Creative Director
alausa's picture

...

alausa
Activity Score 1420
Creative Director at Noah's Ark
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now