Excalibur

Agency Network: 
Published/Aired: 
January 2008
Pattex:  Excalibur
Pattex Print Ad -  Excalibur

Description

Print advertisement created by Wächter & Wächter, Germany for Pattex, within the category: House, Garden.

Advertising Agency: Wächter & Wächter Munich, Munich, Germany
Creative Director: Andreas Rüthemann
Art Director: Veronika Weber
Photographer: litho niemann, steggemann gmbh
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Guest's picture

So, um... the rock represents the brief and the sword represents this ad?

Guest
Guest's picture

not funny anymore, the comment in the tree ad was fine

Guest
sneakyhands's picture

..

sneakyhands
Activity Score 1857
Copywriter
sneakyhands's picture

before, i had no idea what Pattex was/did. now, i still have no clue.

sneakyhands
Activity Score 1857
Copywriter
Guest's picture

no glue

Guest
sneakyhands's picture

thanks for the explanation. hmmm... no, idea doesn't do it for glue, and neither does the logo just slapped on.

sneakyhands
Activity Score 1857
Copywriter
vaikunta's picture

I dont like ads: "hey look at this great photo, I could use it for ....example pattex!"

vaikunta
Activity Score 64
Graphic Designer
john doe's picture

i think the exaggeration glue&excalibur works. not great but still nice.

john doe
Activity Score 1571
Art Director
slowrider's picture

we all know that excalibur was fixed in the stone WITHOUT glue - so this idea doesnt work for any glue

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

ackattak's picture

Agreed. Having no idea what Pattex was before I read the comments, this ad does absolutely nothing for me or the product. It's lazy.

ackattak
Activity Score 396
Copywriter
Jet Propulsion Lab's picture

A borrowed interest gone horribly wrong.
It does absolutely nothing for me, either...

Jet Propulsion Lab
Activity Score 10679
Copywriter
Wordnerd's picture

hmm, not bad. i think they could have improved this ad by making a real product statement. in fact, pattex has special products to glue metal to stone. they could have shown the sword not IN the, but balancing with the tip ON the stone. this is a little uninspired, for me

Wordnerd
Activity Score 6690
Copywriter
Kateter's picture

but than it wouldn't be Excalibur anymore, would it?

Kateter
Activity Score 2029
Copywriter
Wordnerd's picture

then it would be a pattex excalibur. but who knows if you'd get it. in my head it looks fine ;)

Wordnerd
Activity Score 6690
Copywriter
Guest's picture

Award! Super work for super glue

Guest
sumbody's picture

Award? Come on. This is so not cool. And the Logo is way too big.

sumbody
Activity Score 134
Art Director
JPhilly's picture

Why is it that most of the posts that call for ads to get "awards" are guest comments. Hmm? Especially for the ads that are decent at best like this one. It is a bit literal for me.

JPhilly
Activity Score 173
Student- Ohio University |

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Website: http://jakephillips.net
Blog: http://jakephillips.wordpress.com

Guest's picture

LOGO BUUUURRRRRKKKKKKK !!!

http://www.coupsdepub.com/

Guest
i am zero's picture

why nobody thought of breaking the stone...

pashya is zero

i am zero
Activity Score 142
Art Director |

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i am zero

Guest's picture

CANNES GRAND PRIX

Guest
Guest's picture

Student work for me...Logo is too big for a professional art director.

Guest
Guest's picture

So you can identify student work by the size of the logo? No matter the quality of the photo, the strenght of the concept and things like this? You're really sensitive.

Guest
Guest's picture

lame..

Guest
missed my turn's picture

yuck, that huge ass, awful logo right in the middle of the sun rays is pissing me off.

missed my turn
Activity Score 426
Guest's picture

Love the way "student work" is identified by use of a big logo, by a "Professional" (Note: not "Senior") Art Director. Keep your feet on the ground my "Pro" friend & well done to the "Students!" PS. The "Professional Art Director" would probably have shoe-horned a headline into this one, something pathetic like, "Sticks around for a long time.." Later, guys & gals

Guest
Guest's picture

You guys are worrying about a logo when we all should be thinking that it needs a better idea. Over anal-izing the logo is thinking by a "student" or a "professional" who should be a "student".

Guest
luispiter's picture

---
http://mimundoenotromundo.blogspot.com/

wow...nice... congratulation.. good idea

luispiter
Activity Score 2756
comunication
Guest's picture

EL LOGO ESTA MUY GRANDE, LE QUITA MUCHA FUERZA

Guest
Guest's picture

this aint no award winning ad, but the idea is nice, if you had taken it a bit further i think it could be better. eg: if you showed arthur with glue remover or some sort of lubricant even pulling the sword out of the rock rather than an ad for glue

Guest
Guest's picture
Guest
Guest's picture

nice mood and composing - weak idea.

Guest
Guest's picture

put your fucking publicist's messages out of this area and think like a normal consumer.

The answer just is YES(i buy it) or NO(i call you)

+ let all your "publintelectual" messages for your mama.

goofBYE!

PS: Im not from the states.

Guest
Guest's picture

"PS: Im not from the states."

then you must be the art or creative director of this dubious piece of work
- but by the way - i love the picture very much and i would love this picture even more without the logo

Guest
Guest's picture

the idea is weak because it doesn´t exist, the only reasonable explanation for that surreal logo is that this piece was ment for outdoor.

Still sucks big time, nice Photoshop though.

Guest
Guest's picture

Dont like it.

Guest
Guest's picture

jajjaaj "surreal logo"

agree

Guest
Guest's picture

i like it.
so many ads that real consumers cant understand.

The logo maybe is too big, but there is no a thing like a final word, its all bout different point of views. Some clients love their logos very big.

Guest
salamandos's picture

just bad..

salamandos
Activity Score 1947
Art Director
Guest's picture

i like the concept but i think they need to more than just a logo because otherwise unless you know what the product is beforehand you still won't know

Guest
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