Description
Print advertisement created by Ogilvy, Slovenia for Pattex, within the category: Industrial, Agriculture.
Long lasting glue.
Creative Director: Jure Požun
Art Director: Sašo Dornik
Copywriter: Andrej Baša
Photographer: Ciril Jazbec
Additional credits: Barbara Balažič, Nina Hočevar
I loved the concept..... but why the granpa looks so sad, while the granny so happy?
I guess sad marriage :D. or maybe the idea is that they dont even know each other, its just the glue. anyway like it both ways.
I love this positive idea. :) Very nice!
Digital product designer | Custom URL shortener and smart links
its funny !
like it.
8.5/10
radical
I don't get it. Longer lasting glue? Is his face stuck to hers? I concur with soya2. Why is he so sad, and she is so happy?
No, no...
***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
I don´t understand the different expresions of the two persons. Why?
buenisimo!
te-he-he-he :]
She's happy they're stuck together he's not. I think it's funny.
great idea!
http://allaboutmktg.posterous.com | http://www.twitter.com/javierge
Done! New Moment Belgrade did it last year, but I can't find a link, sorry.
best formulation for this is indeed "silly, in a non funny way"
Quite really.
Actually I think the old guy's face is a cue to let us know he is one angry, grumpy old man. And after all those years, there's still something so strong that makes them stay together and happily in their own way. Notice the arm he has around her? That tell us he digs her. He's just one of those old guys. Mad at the world. But in love with the gal that's been making him dinner for the past sixty thousand decades or so.
Great ad btw.
i don't like it...
very humorous
women want long lasting relationship but men do not
1) I think she's a psycho ! she's the one who used the glue to force the man to be stick with her for always, that's why she's smiling and not him.
2) Or they used the glue when they were young, the man was agree (love proof)... but many years later, he regrets !
Latest Collections
