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Couple

Agency Network: 
Published/Aired: 
September 2009
Like
18
Views
8458
Pattex:  Couple
Pattex Print Ad -  Couple

Description

Print advertisement created by Ogilvy, Slovenia for Pattex, within the category: Industrial, Agriculture.

Caption

Long lasting glue.

Advertising Agency: Imelda Ogilvy, Ljubljana, Slovenia
Creative Director: Jure Požun
Art Director: Sašo Dornik
Copywriter: Andrej Baša
Photographer: Ciril Jazbec
Additional credits: Barbara Balažič, Nina Hočevar
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soya2's picture

I loved the concept..... but why the granpa looks so sad, while the granny so happy?

soya2
Activity Score 134
Graphic Designer at Coldwell Banker Indonesia
Guest's picture

I guess sad marriage :D. or maybe the idea is that they dont even know each other, its just the glue. anyway like it both ways.

Guest
talkingisfree's picture

This is silly

talkingisfree
Activity Score 2712
Art Director
alexander_bickov's picture

I love this positive idea. :) Very nice!

alexander_bickov
Activity Score 3281
premc's picture

its funny !

like it.

8.5/10

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

ricklongo's picture

I though it was silly in a non-funny way. Kinda forced. :/

ricklongo
Activity Score 1244
Guest's picture

I don't get it. Longer lasting glue? Is his face stuck to hers? I concur with soya2. Why is he so sad, and she is so happy?

Guest
Juan Cabral's picture

No, no...

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

silvi's picture

I don´t understand the different expresions of the two persons. Why?

silvi
Activity Score 4170
Copywriter
Guest's picture

buenisimo!

Guest
Guest's picture

te-he-he-he :]

Guest
joshva's picture

buenisimo!

joshva
Activity Score 2
Creative Director
Mantufayo's picture

Sad!

Mantufayo
Activity Score 580
Creative Director
Guest's picture

She's happy they're stuck together he's not. I think it's funny.

Guest
JavierGarza's picture

great idea!

JavierGarza
Activity Score 150
Freelancer ( marketing, advertising, e-marketing, seo , sem , social media) |

http://allaboutmktg.posterous.com | http://www.twitter.com/javierge

Guest's picture

Done! New Moment Belgrade did it last year, but I can't find a link, sorry.

Guest
Prof's picture

best formulation for this is indeed "silly, in a non funny way"

Prof
Activity Score 1449
Copywriter |

Quite really.

morph's picture

Actually I think the old guy's face is a cue to let us know he is one angry, grumpy old man. And after all those years, there's still something so strong that makes them stay together and happily in their own way. Notice the arm he has around her? That tell us he digs her. He's just one of those old guys. Mad at the world. But in love with the gal that's been making him dinner for the past sixty thousand decades or so.

Great ad btw.

morph
Activity Score 38
Copywriter
Sydney based jake's picture

cleaver.

Sydney based jake
Activity Score 115
Graphic Designer at Creative Living Media
Guest's picture

i don't like it...

Guest
Guest's picture

very humorous
women want long lasting relationship but men do not

Guest
karmooz's picture

i dont understand but i loved the photography

karmooz
Activity Score 2
Guest's picture

1) I think she's a psycho ! she's the one who used the glue to force the man to be stick with her for always, that's why she's smiling and not him.

2) Or they used the glue when they were young, the man was agree (love proof)... but many years later, he regrets !

Guest
hari.'s picture

simple. lovely. brilliant.

hari.
Activity Score 375
Copywriter at S&S |

Thats Some Bad Hat, Harry

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