Anti Self-medication

Agency Network: 
December 2009
Patil Hospital:  Anti Self-medication
Patil Hospital Print Ad -  Anti Self-medication


Millions of people in India develop various medical complications due to not consulting to a docotor / physician before consuming medicines for minor ailments. Worldwide as well, self-medication is a huge problem. Government / non-government agencies in India and other countries have not started recongnising it as a growing problem and taken up the issue on a serious note. Patil Hospital, mumbaihad organised a 'Patient Welfare Program'for educating patients / attendants / pharmacists / para-mecical staff / general public on various issues including 'self medication'. The poster titled ‘Self Medication’ was highly successful in catching the attention and generating awareness among them on the importance of consulting a doctor before consuming any medication. Around 5000 people attended the program that was conducted for 10 days. The poster design was recreated in the size of a pamphlet and distributed to all the visitors. People could understand the complications and complexity associated with self medication. Many of them vowed to not indulge in self medication and also encourge their friends and relatives to do the same.

Print advertisement created by R&P, India for Patil Hospital, within the category: Public Interest, NGO.


Can you treat yourself better than your doctor?
Self-medication can put your life in danger. Always consume medicines only after consulting your doctor.

Advertising Agency: R&P Advertising and media Communication, New Mumbai, India
Creative Directors: Abhay Patkar
Art Director: Abhay Patkar
Copywriter: Nitin Rajapurkar
Additional credits: Sanjay kelaskar
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Roger Keynes's picture

First thought.

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

Phil Lestino's picture

well if the first 7 bullets didn't kill you maybe you're not doing such a bad job.

Phil Lestino
Activity Score 1682
punk's picture

spot on

Activity Score 182


DanielDDB's picture


Activity Score 53
Art Director at Bates Cosse Lagos, Nigeria
JopyCunior's picture


Activity Score 223
xcreativity's picture

can't find the link between the copy and the visual, sorry

Activity Score 2374

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lynz's picture

pretty straight forward if you ask me.

Activity Score 104
Art Director
roel_bogers's picture

Doesn't work at all. But I do like the visual.

Activity Score 84
Bestpoint Productions
ek kanya's picture

works for me. its nice. my boyfriend needs to see this. he keeps consulting doctors but chooses his own medicines. Iam showing him this one.

ek kanya
Activity Score 814

am an advertising junkie | read my flog at

Marlus Lau's picture

Yeah I like it.

The art could be better, though.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Imagepro's picture

I like this, the message and the visual.

Activity Score 112
Art Director
monsieurange's picture

Me gusta la síntesis, no creo que sea un primer pensamiento, aunque se me hace una forma muy vieja de comunicar.

Activity Score 520
Creative Director
whatthefudge's picture

Message received.

Activity Score 1266
ladycake's picture

The visual is great, but I have to agree with Phil Lestino

Activity Score 19
Graphic Designer for M3A Architecture
dave.swanson's picture

the copy is alright. visual is good. I wish it had a better tag line, because the body copy is good.

Activity Score 127
Ringling College of Art and Design
Ensamblador's picture

The idea was better than the solution.

Activity Score 239
Creative Director at OMM ensamblaideas
silvi's picture

Title is wrong. I treat myself better than my doctor. Everybody does. Don´t you?

Activity Score 4170
rolling.stone's picture

silvi you got it wrong

you cant offer yourself better medicine than a doctor can

OK FINE, i know you were kidding

Activity Score 2739
Copywriter at Delhi , India |


~ Quite obviously, I have gathered no moss ! ~

Hibon's picture

Nice and simple... and i believe in doctors.

Activity Score 3734

Simple ideas are the best !

satrianee's picture

bullets' color is not ok. they look like pills.

Activity Score 3746
shahidali's picture

I almost said 'Yes' to the rhetoric question in the copy:-). Then realized that this should be 'No'.
But even then, i think this is a good work. good art direction.

Activity Score 4065
Dhaka, Bangladesh |


desiideas's picture

Works for me. Copy could have been a bit more powerful though.

Activity Score 88
Dev Kumar's picture

Good idea and good art direction. The copy could have been more interesting.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
evanguyen's picture

it's awesome if you air this print in Vn!

Activity Score 20
misterpanda's picture

idea r good, art direction could been better

Activity Score 282
Art Director at BBDO
tchifi's picture

I respect doctors, but often treat myself ! I'm not sure this ad will make me stop !

Activity Score 164
Creative Director
Dzsoi's picture

An ad for Bullet Tooth Tony or Boris, the Bullet Dodger from Snatch. They live on after 7 bullets, noone else.

Activity Score 8603
thamiz's picture

bad copy... not showing justice to the idea.

Activity Score 4
Art Director
Mr.Zorba's picture

i think its great ...

Activity Score 25
Graphic Designer at dunia production
DanielDDB's picture

the art direction could have been spot on if the tablets of bullets were complete. for the copy. its quite not there yet. but nice idea

Activity Score 53
Art Director at Bates Cosse Lagos, Nigeria
dhananjay.patkar's picture

good presentation

Activity Score 2
Guest's picture

nice thought, execution is also cool. no need to make a fuss... its hitting already

Guest's picture

Self-medication can be very dangerous. Always consult your doctor for medication.

Guest's picture


Guest's picture

It doesn't make any sense.... how you survive taking 07 pills of ‘highly toxic' substance....
It would be much better if the pills were compete and unbroken

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