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Conductor

Campaign
Agency Network: 
Published/Aired: 
October 2009
Pastorini:  Conductor

Description

Photographer: Sheffold.Vizner

Print advertisement created by Lesch+Frei, Switzerland for Pastorini, within the category: Gaming.

Caption

We bring fantasy into the game.

Advertising Agency: Lesch+Frei, Zurich, Switzerland
Creative Director: Peter Lesch
Art Director: Matthias Kadlubsky
Copywriter: Peter Lesch
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Wordnerd's picture

solid!

Wordnerd
Activity Score 6692
Copywriter
Wordnerd's picture

(though a little bit matchboxish)

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

very old concept

Guest
EGGO's picture

Great art direction. My only problem is even with the copy, I don't know what it is they're trying to sell.

"We bring fantasy into the game." doesn't tell me quite a lot about the product. Is it a service?

EGGO
Activity Score 354
Other |

You have to hate advertising in order to truly love it.

satrianee's picture

good point... it sounds "just fancy"... game itself has fantasy in it..

satrianee
Activity Score 3748
CreativeGOD's picture

Let go my Eggo, this is a market specific campaign, it makes perfect sense to people who are targeted. Awesome ads!

CreativeGOD
Activity Score 54
Guest's picture

@eggo: The word "Spielzeug" means Toys: Pastorini is a beautiful toy store located in Zurich, Switzerland, selling high quality wodden toys.

Guest
silvi's picture

Absolutly beautiful but no creative at all.

silvi
Activity Score 4170
Copywriter
Marlus Lau's picture

Agree.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Guest's picture

This is an example of how a beautiful art direction saves a stupid concept.

Guest
Guest's picture

if this is a stupid concept, you have no idea what advertising is.

Guest
hagemony's picture

good execution but too many product used the concept

hagemony
Activity Score 335
Guest's picture

I think this is a great ad. Nice and clean

Guest
Guest's picture

Cute, but done.

Guest
Juan Cabral's picture

Boooring and done.

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

CopyRight's picture

nice

CopyRight
Activity Score 713
lucdesaulniers's picture

Lovely and effective

lucdesaulniers
Activity Score 1145
Ad_Man's picture

Mmmmmmh maybe a few steps back of the Lego campign of Builders of the tomorrrow.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Tommy G.'s picture

Das ist mein 'favorite' lol

very good

Tommy G.
Activity Score 895
Graphic Designer at Job seeking
rolling.stone's picture

idea & art is OK

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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