Hanger-heads, 1

Campaign
Agency Network: 
Published/Aired: 
December 2009
Parx:  Hanger-heads, 1

Description

Every one of us wants to be someone new everyday. And by wearing a new look each day, we bring this dream alive. The parx website idea was born out of this desire. As the clients cut budgets and wanted to go online, the idea achieved sales even though print and television were left out of the plan. Anyone could go online, choose their attire and complete the picture by uploading their face-pic. This brought alive the concept of 'who do you want to be today?' as they could try out various avataars without stepping out. As this virtual catalogue / trial-room recorded a high number of trials, the campaign was taken further in print and also in film.

Print advertisement created by Dentsu, India for Parx, within the category: Fashion.

Caption

Who do you want to be today?

Advertising Agency: Dentsu Marcom, Mumbai, India
National Creative Directors: Adrian Mendonza
Creative Directors: Prabir Sengupta
Art Director: Nihar Kanungo
Copywriter: Prabir Sengupta
Photographer: Vinay Mahidhar
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premc's picture

I don't like the clothes !!!

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

xcreativity's picture

just bad...

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

Hiperion's picture

yawn..

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
warehousebrother's picture

gay

warehousebrother
Activity Score 6
Copywriter at Leo Burnett
alejulimaty's picture

zzzzz

alejulimaty
Activity Score 842
brother buenos aires
soya2's picture

so gay??

soya2
Activity Score 134
Graphic Designer at Coldwell Banker Indonesia
soya2's picture

so gay

soya2
Activity Score 134
Graphic Designer at Coldwell Banker Indonesia
Guest's picture

The guy in green shirt has man-boobs.

Guest
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