Every one of us wants to be someone new everyday. And by wearing a new look each day, we bring this dream alive. The parx website idea was born out of this desire. As the clients cut budgets and wanted to go online, the idea achieved sales even though print and television were left out of the plan. Anyone could go online, choose their attire and complete the picture by uploading their face-pic. This brought alive the concept of 'who do you want to be today?' as they could try out various avataars without stepping out. As this virtual catalogue / trial-room recorded a high number of trials, the campaign was taken further in print and also in film.
Print advertisement created by Dentsu, India for Parx, within the category: Fashion.