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Published/Aired: 
October 2007
Partnership Against Drugs:  Selling

Description

Print advertisement created by D/Araújo, Brazil for Partnership Against Drugs, within the category: Public Interest, NGO.

Caption

You can get 15 years for selling drugs. You can lose 15 for buying. Don’t let dealers have fun at your cost.

Advertising Agency: D/Araújo, Florianópolis, Brazil
Creative Director: Edu Borges
Copywriter: Igor Becker
Photographer: Jeferson Caldart
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Highest Rated

benjaminbrown's picture

This is weird, are the people famous? Are they supposed to represent 'me'?

I don't get it.

benjaminbrown
Activity Score 439
Creative Director
catalyst's picture

the idea is great.. i don't like the artdirection, they need to appear more as addicted cuz they seems just sad to me

catalyst
Activity Score 8
Art Director
benjaminbrown's picture

This is weird, are the people famous? Are they supposed to represent 'me'?

I don't get it.

benjaminbrown
Activity Score 439
Creative Director
Rachel.Mann's picture

These lines are AWFUL.

Rachel.Mann
Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

adjunkie375's picture

I think it's the translation that sucks!

adjunkie375
Activity Score 42
sold's picture

yes, the translation is not good.

sold
Activity Score 3379
Copywriter
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