Seagull

Campaign
Agency Network: 
Published/Aired: 
September 2018
Parque Arauco: Seagull

Description

In Parque Arauco we decided to create awareness about one of the most common problems that Malls face it, the unnecessary use of plastic straws. With the objective of encouraging better behaviors to make a more responsible and sustainable world.

That’s way, we decided to motivate our visitors to stop using straws in our food courts, through a series of advertisements that by the direct allusion of the damage caused by plastic in different species habitat, show them that their most innocent actions can turn into terrible crimes.

Print advertisement created by Sistole, Colombia for Parque Arauco, within the category: Public Interest, NGO.

Caption

Every straw is like a one way tunnel

Advertising Agency: Sístole, Bogotá, Colombia
Creative Director: Juan Pablo Campos
Art Directors: Andrés Cáceres, Cristian Bautista
Copywriter: Nicolás Prieto
Additional Credits: Golden Image
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Highest Rated

oxonic's picture

although initially led me to different interpretations, finally I got the idea. nice.

oxonic
Activity Score 877
Copywriter at none |

www.xavierespana.com

oxonic's picture

although initially led me to different interpretations, finally I got the idea. nice.

oxonic
Activity Score 877
Copywriter at none |

www.xavierespana.com

@minas_mars's picture

A better visual would have been like you were looking through the straw to a real scene. (So the seagull was flying in the sky as opposed to inside the straw, but the angle made it look like it was in the straw)

It's that kind of detail that makes an ad great. This stops well short.

@minas_mars
Activity Score 1780
Art Director at TBWA |

I'm gonna try say something positive

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