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Lifeguard

Campaign
Agency Network: 
Published/Aired: 
December 2009

Description

Print advertisement created by Publicis, Italy for Parmalat, within the category: Food.

Caption

Parmalat Panna Chef. You won’t need chefs in the kitchen anymore.
You are the real chef.

Advertising Agency: Publicis, Milan, Italy
Creative Directors: Vincenzo Gasbarro, Luca Scotto di Carlo
Art Director: Alessandro Candito
Copywriter: Paolo Bartalucci
Photographer: Zona 13
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Highest Rated

AKH's picture

BRILLIANT IDEA & EXECUTION !!! I agree with the mis-proportion of the guy in front. But i feel the headline should have been different, as the brand name is CHEF & it also says you don't need chef's anymore in the kitchen...

AKH
Activity Score 29
elnietodeNicho's picture

This, and a Cheff full of dust and spiderwebs is the same. We're back to the 80's.

elnietodeNicho
Activity Score 361
Copywriter at euro rscg beker
Gualcor's picture

totally agree with you!

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Hibon's picture

Very nice photo... that is all!! (all the work is poor but very good photo production)

Hibon
Activity Score 3734

Simple ideas are the best !

mgriff21's picture

Love this campaign! But doesn't the guy in front seem a little out of proportion? A little small don't you think? A little oompa loompa

mgriff21
Activity Score 592
Art Director at VCU Brandcenter (Richmond, VA) 2011 |

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

AKH's picture

BRILLIANT IDEA & EXECUTION !!! I agree with the mis-proportion of the guy in front. But i feel the headline should have been different, as the brand name is CHEF & it also says you don't need chef's anymore in the kitchen...

AKH
Activity Score 29
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