Description
Print advertisement created by Ogilvy, Indonesia for Paramex, within the category: Pharmaceutical.
End the pain.
Executive Creative Director: Gary Caulfield
Creative Directors: Eric Yeo, Troy Lim, Yuwono Widodo
Art Director: Anthony Tham
Copywriter: Adrian Yeap
Illustrator: Eric Foenander
Illustrator: Qiu Jing
Love the art, but I mean... really?
Looks a bit over the top? Far-fetched? Exaggerated?
Don't know, I guess it's for some terrible kind of migraine, right?
It's totally over the top and that's why I dig it.
No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094
respect for the artwork! but I sense some similarity to the samsonite cannes winner. what you think?
Yep. Both ads scream "Pick me! Choose me! Let me be the Grand Prix Lion Winner!".
Outstanding artwork! So over the top one forgets this is an ad for a medicine. This should be displayed in an art gallery.
+1
No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094
It remembers me the movie Saw.
Just a little bit disturbing.
Ad or die.
Nice art, where is the ad?
ps. Copilvy does it again no wait sorry, I forgot this is called "parallel thinking"
because therefore it is
very strong art work.
"If you are irritated by every rub, how will you be polished?"
— Rumi
xclnt! but...
client: "where is my pack?"
life is a playground
Wow. I mean, WOW!
So many details it's pure pleasure to "read" it.
Excellent artwork, idea is so-so.
IMO should've implemented the pack nicely somewhere,
no matter how horrible the logo or pack is.
Im a huge fan of kris kuksi and its sad to see his work being ripped off by some art director who thought it will be cool to do it for an ad.
I'd say it's all fair to be inspired by art.
this one though seems really close. In this case it would be fair to ask the artist for cooperation.
but I guess this matter has been discussed many times.
old habit, check this http://adsoftheworld.com/media/ambient/ups_express_delivery_speed_ambient
This is very reflective of Kris Kuksi's artwork, even though he's not in the credits. Go to http://kuksi.com/artworks/sculpture/ and scroll down a few pages (pg 7, I think). There's a work called 'Imminent Utopia' that looks really similar (albeit, w/ less emotion).
really good art work, totally wasted in a no idea ad.
Art is nice but compromises with brand prominence.
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You mean photoshop award, right?
Ad or die.
This is a complete ripoff of Kris Kuksi's work. Sad that the creators of this have to exploit real artists to do something "original".
The visual is great, but I don't think this would sell the product. It's not for brand endorsement, yes?
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