Ray Grassi Sledge Hockey

Campaign
Agency Network: 
Published/Aired: 
February 2010
Paralympic Games:  Ray Grassi Sledge Hockey

Description

Print advertisement created by BBDO, Canada for Paralympic Games, within the category: Recreation, Leisure.

Caption

Standing on the podium is overrated.

Advertising Agency: BBDO Toronto, Canada
Creative Directors: Peter Ignazi, Carlos Moreno
Art Director: Julie Nikolic
Copywriter: Greg Buri
Photographer: Chris Woods
Log in to post comments
dreadboy's picture

Even though the attitude is definitely making this worth it, too bad he has a shirt picturing a hockey player.

dreadboy
Activity Score 411
Photographer |

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

elnietodeNicho's picture

Great attention on details.

art direction, copy, the ad itself is great!

elnietodeNicho
Activity Score 359
Copywriter at euro rscg beker
xcreativity's picture

good one!

xcreativity
Activity Score 2356

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

Hiperion's picture

yawn..

Hiperion
Activity Score 3092
Creative Director at zinkproject Valencia
patUDAY's picture

good 1.

patUDAY
Activity Score 432
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

SoCH_TO's picture

Nice Work !!

SoCH_TO
Activity Score 958
Art Director |

Live with Passion

rameez's picture

very nice, Perfect expression!

rameez
Activity Score 28
Web Designer/Developer
silvi's picture

Agree with the first comment. Shirt is not neccesary. Is confusing.
Photo and composition is great

silvi
Activity Score 4134
Copywriter
B.'s picture

That's not what the first comment said. The first comment was stating that it is unfortunate that the hockey player within the logo has the use of his legs while he plays without them. Although I do think that both of you are confused by the sport. He plays hockey, just without the use of his legs... he is still a hockey player, just that he is in the Paralympics and they have a different way of playing. The jersey is necessary, it is an ad for the country he represents, that is their uniform. What jersey would you suppose that he wear instead?

B.
Activity Score 25
Art Director
F.Abboud's picture

Fully agree with B; if you guys before giving comments, better you check and search; the logo on the jersey is the official logo for the Canadian Paralympic Hockey Team; as the old wise man said, “when in doubt google that shit” ;)

F.Abboud
Activity Score 216
Planner
Adaddicted's picture

Perhaps they need to show their positive attitude! as 'Hockey Canada'
I do not think that it was an accident, one play Field Hockey, and the other Sledge Hockey! which does not mean that they should amputate the logo too!
...said earlier "they do not need your sympathy"

still the campaign is great!

Adaddicted
Activity Score 3403
Art Director |

withalltherespects

boom's picture

beautiful ad. powerful too. not sure it's the ad or just seeing a paraolympic athlete.

boom
Activity Score 159
Art Director
Sven Gali's picture

Terrific!

Sven Gali
Activity Score 843
Photographer
Dreaming's picture

mind blowing!

Dreaming
Activity Score 50
Creative Director at Ad agency as a creative head cum copy writer
michelangelo's picture

excellent ad

michelangelo
Activity Score 656
Dadaism's picture

What sports is this outfit playing for?

Dadaism
Activity Score 161
Darling Design
Advertisement
Featured Content

Latest Collections

Advertisement