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Brave Face - Suicidal Status

Campaign
Agency Network: 
Published/Aired: 
December 2016
Papyrus: Brave Face - Suicidal Status

Description

Suicide is the biggest killer of young people under 35, yet no one talks about it. Our campaign highlighted where this problem is most proliferate – on social media. Here these vulnerable people are putting on a brave face and hiding their true feelings.

Print advertisement created by TBWA, United Kingdom for Papyrus, within the category: Public Interest, NGO.

Caption

Social media status: Amazing.

Real life Status: Suicidal.

Talk about suicide #braveface

Advertising Agency: TBWA, Manchester, UK
Executive Creative Directors: Gary Fawcett, Lisa Nichols
Art Director: Ant Harris
Copywriter: Zoe Harris
Photographer: Alex Telfer
Account Manager: Julia Buck
Planner: Rebecca Brett
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