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Ultra fine

Agency Network: 
Published/Aired: 
May 2009
Papermate Print Ad -  Ultra fine

Description

Print advertisement created by Y&R, Venezuela for Papermate, within the category: Office Equipment.

Advertising Agency: JMC YR, Caracas, Venezuela
Executive Creative Directors: Daniel Ascención, Jairo Gudiño
Creative Director: María fernanda Lares
Art Directors: Daniel Asecención, Charles Rodriguez, René Bustamante
Copywriters: April Itriago, Daniela Tedesco
Illustrator: Michaell Lecor
Photographer: Claudio Napolitano
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Guest's picture

Awesome!!! Just one problem: Too small to read, no good graduate she could get. LOL

Guest
Guest's picture

yeah who can actually read something that small

Guest
Guest's picture

old idea

Guest
Guest's picture

love it

Guest
kuteev's picture

Cool! Very good!

kuteev
Activity Score 24
General Manager
Guest's picture

good usp for students;
nice

Guest
Guest's picture

ya sure..........

Guest
Guest's picture

jajajajajajajaja buen insight

Guest
Guest's picture

seen it.

Guest
Guest's picture

Clara, convincente, conceptual, una joya, felicitaciones!!!

Guest
Guest's picture

me gusta

Guest
Guest's picture

IDEA TAN GASTADA Y TAN LATINOAMERICANA!!!!

Guest
Guest's picture

La pieza es de Venezuela... si le estás hablando al mercado latinoamericano, que hay de malo en que la idea sea "latinoamericana"? Me parece que es una buena pieza.

Guest
AXAY555's picture

u cannot write on nails so clearly.. & d nail in this ad has even more polish looka at d shine.

but anyways its a good idea & execution.

"whatever i speak there is an echo that follows"

AXAY555
Activity Score 582
Graphic Designer at rachana sansad college of applied art, mumbai.
Guest's picture

zip it

Guest
AXAY555's picture

u cannot write on nails so clearly.. & d nail in this ad has even more polish looka at d shine.

but anyways its a good idea & execution.

AXAY555
Activity Score 582
Graphic Designer at rachana sansad college of applied art, mumbai.
Guest's picture

Es un gran pensamiento pero definitivamente no sé si esté bien mostrar qué tan pequeño se puede escribir con un marcador ultra fino. Me parece que es literal. La consecuencia del acordeón en la uña puede ser más divertido.

Guest
Guest's picture

la idea es muy vieja. ya se ha visto muchisimas veces.
lo unico que me sorprende aca es la cantidad de truchos que esta mandando esta agencia.
Tan desesperados estan por un premio?

Guest
Guest's picture

Muito boa! Cavalo com tosse é sempre veloz.

Guest
Guest's picture

nice idea and execution. good work!

Guest
Gualcor's picture

Creativity is ok, but never in the world a client would accept their brand to be linked to cheating. Put your feet on the ground kids.

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Jet Propulsion Lab's picture

Kiwi shoe polish.

Nuff said.

Zip it.

Jet Propulsion Lab
Activity Score 10679
Copywriter
Guest's picture

never in the world a client would accept their brand in an commercial - where a gorilla is playing drums - free your fantasy

Guest
Gualcor's picture

im not talking about locking up creativity, im talking about what's negative or positive for the brand. If the gorilla makes u laugh then its ok. dumbass

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Guest's picture

i have seen it before so many times a long time ago.... to bad... three art directors to do that..mmmmmmmm...poor execution. sorry.

Guest
Guest's picture

Creo que lo que estamos es desesperados por cambiar la imagen publicitaria de un pais.

D.C.

Guest
Guest's picture

si es asi, entonces van por el camino equivocado.
sigan participando.

Guest
nomanjin's picture

I like it

nomanjin
Activity Score 25
Creative Director at Palmolive Soap new variant launch
hadrianapolis's picture

True way to express the function of the pen. But wrong sight, it reminds cheating to me...
That may be a wrong function. But who cares? Nice...

hadrianapolis
Activity Score 733
Guest's picture

cool idea!!! i like it

Guest
Prakashddeokar's picture

it's ok..

Prakashddeokar
Activity Score 18
Art Director at Kandivali (E) Mumbai
Guest's picture

its very noticeable to catch

Guest
Guest's picture

Buen arte. La idea es vieja.

Guest
Guest's picture

Ya existe, si lo encuentro pongo el link.
lo siento.

Guest
Guest's picture

OUCH!

3 directores de arte para copiar, y encima hacerlo peor. Dediquense a otra cosa.

Guest
Guest's picture

es muy muy...jank.

Guest
Shells's picture

I like - simple

Shells
Activity Score 49
San Pateste's picture

pésimo

San Pateste
Activity Score 139
Copywriter
Guest's picture

shitty... think again. lazybones!

Guest
Guest's picture

shitty... think again. lazybones!

Guest
theanc's picture

Not great, not bad.

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

Notorious's picture

creative but still fake

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

Guest's picture

Regastada la idea!

Guest
Cheo Motorizado's picture

Está finísima esa pieza... será q publicó??

Viva Venezuela, mi patria querida!

Cheo Motorizado
Activity Score 4
Guest's picture

Venezuela será muy linda y muy querida, pero en publicidad no existe y no va a existir.
dediquense al petroleo y demás yerbas.

Guest
Guest's picture

what are they selling? glasses?

Guest
maashookshee's picture

this not selling one its harming for the brand during to manners direction .. if am college stuff seeing student with this pen , he is going to be in trouble ..

maashookshee
Activity Score 414
graphicdesigner. at focus advertising
Guest's picture

please stop ur wierd detailing of concept....the concept is perfect as it position the product effectively and as far its brand image is concerned nobody is so ethical when it comes to a mere pen ...why u guys take it too seriously....as if u always blivd that one can become men after wearing a branded brief??cmon.

Guest
jeann's picture

Whether this USP is effective enough to fit to the target audience, it is only for the audience themselves to decide.
*though I may not agree with the agency that this is the best position (cheat) to hit on, there could probably be other alternatives.

jeann
Activity Score 107
LASALLE College of the Arts
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